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Lights! Camera! Tobacco use?

The U.S. Surgeon General and the Centers for Disease Control and Prevention invite original video productions up to two minutes long from U.S. middle and high school students aged 14-18 and young adults aged 18-24 on key health messages in the 2012 Surgeon General’s Report, “Preventing Tobacco Use Among Youth and Young Adults.”

The report and the associated contest were announced March 8. Entries will be accepted through 11:59 p.m. EDT, April 20, 2012.

The contest is intended to engage youth and young people in the two age and two language categories, English and Spanish, in considering how tobacco use impacts their health, how the tobacco industry reaches youth through marketing and other tobacco-related influences.

Original videos must be 120 seconds or less in length and submitted through www.challenge.gov and must not have visual or verbal mention of any websites other than CDC’s Smoking & Tobacco Use site www.cdc.gov/tobacco or the Surgeon General’s www.surgeongeneral.gov.

For contest tips and additional fine print visit the respective websites. Entrants may want to use the “Consumer Piece” released with the SG’s report and American Dental Association online resources on the oral health effects of tobacco as guides for writing key health messages in the video. And for the winners, cash prizes.

Key dates:

  • video submission begins 12 p.m. EDT March 8, 2012;
  • submission period ends 11:59 p.m. EDT April 20;
  • judging process for initial entries begins (internal) 12:01 a.m. EDT April 21;
  • judging process for initial entries ends (internal) 12 p.m. EDT May 7;
  • judging process/voting for finalists begins (external) 12 p.m. EDT May 8;
  • judging process/voting for finalists ends 11:59 p.m. EDT May 24;
  • winners notified week of May 28, 2012.

©2010 American Dental Association. All rights reserved. Reproduction or republication is strictly prohibited without the prior written permission from the American Dental Association.

3/14/2012

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