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Retro ADA messages make a comeback in Throwback Tooth Day campaign

This month, the ADA launched its own spin on the “Throwback Thursday” social media trend, highlighting its wealth of public service announcements from the 1960s through the 1980s in a Throwback Tooth Day campaign.

The retro videos are posted on, the ADAs consumer website, as well as YouTube. The ADA will also promote Throwback Tooth Day or #TBT on Facebook and Twitter.

“These retro video are fun to watch and help teach the public about how important it is to take care of their oral health,” said Dr. Ruchi Sahota, an ADA spokesperson and member of the ADA Council on Communications. “They also showcase the ADA's longtime historical commitment to improving oral health then and now.”

The #TBT campaign directs consumers back to for the latest oral health care information from the ADA.

As the featured videos roll out, the campaign will not only highlight the ADA’s general public service announcements, it will also focus on some targeted themes including Halloween videos featuring Clown Smiles; family nutrition videos during football season; and a video warning of the dangers of smoking.

Visit to view the latest Throwback Tooth Day video. features the latest information to help patients make informed decisions about their oral health. The consumer website—available in Spanish translation as well—includes timely and credible information on prevention, care and treatment with in-depth content, videos and a highly engaging presentation.

©2010 American Dental Association. All rights reserved. Reproduction or republication is strictly prohibited without the prior written permission from the American Dental Association.

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