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Every smile is unique and requires a different type of care. Colgate has a solution for every smile.

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Tooth Whitening Basics

Articles

Tooth Whitening

What Is It? Tooth whitening lightens teeth and helps to remove stains and discoloration. Whitening is among the most popular cosmetic dental procedures because it can greatly improve how your teeth look. Most dentists perform tooth whitening. Read "Tooth Whitening" article

Why Should I Whiten My Teeth?

Maybe you've always wanted a beautiful white smile. Or your teeth have yellowed over time.  Read "Why Should I Whiten My Teeth?" article

Am I a Candidate for Tooth Whitening?

Almost anyone whose permanent teeth have come in can qualify for tooth whitening. Your dentist will be able to assess your oral health and recommend the whitening method that's best for you. Read "Am I a Candidate for Tooth Whitening?" article

How Does Tooth Whitening Work?

There are many ways to whiten your teeth — from whitening toothpastes and other products that can remove many surface stains for very little cost  Read "How Does Tooth Whitening Work?" article

How Safe is Tooth Whitening?

Over a decade of research has proven bleaching and other whitening methods to be both safe and effective. Several products in the market today have shown no adverse effects on teeth or gums in substantial clinical and laboratory testing.  Read "How Safe is Tooth Whitening?" article

Videos and Interactive Guides

How to Brush

Learn the technique recommended for the best cleaning.

How to Floss

Find simple instructions for effective flossing.

Fresh Breath Assessment

How fresh is your breath? Find out by visiting the Fresh Breath Institute.

Guide to Brushing

Test your brushing skills with our FUN 3-D brusher.

Cosmetic Dentistry

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