North America: 20%

North America

  • Unit volume grew 1.5% in 2008.
  • Sales and operating profit increased 5.0% and 3%, respectively.
  • Strong sales of Colgate Total Advanced Clean and Colgate Total Advanced Whitening toothpastes helped drive market share for the Colgate Total equity in the U.S. to a record high for the year.
  • Colgate’s share of the manual toothbrush market in the U.S. also reached a record high for the year.
 
Latin America: 25%

Latin America

  • Unit volume grew 6.5% in 2008, excluding divestments.
  • Sales and operating profit both increased 17.0%.
  • Strong sales of premium-priced offerings such as Colgate Total Professional Sensitive and Colgate Max White toothpastes, Colgate 360° Deep Clean manual toothbrush, Colgate Plax Ice mouthwash and Suavitel Magic Moments fabric conditioner contributed to share gains throughout the region.
 
Europe/South Pacific: 25%

Europe/South Pacific

  • Unit volume grew 0.5% in 2008.
  • Sales increased 6.0% and operating profit declined 2%.
  • Colgate Total, Colgate Max Fresh and Colgate Sensitive Enamel Protect toothpastes, Colgate 360° Deep Clean manual toothbrush, Colgate 360° Sonic Power battery toothbrush, Palmolive Naturals shower gel and Ajax Professional liquid cleaner contributed to growth throughout the region.
 
Greater Asia/Africa: 17%

Greater Asia/Africa

  • Unit volume grew 7.5% in 2008, excluding divestments.
  • Sales and operating profit grew 14.0% and 23%, respectively.
  • Colgate Total Professional Clean, Colgate Max White and Darlie Salt White toothpastes, Colgate 360° Deep Clean and Colgate Max Fresh manual toothbrushes, Palmolive Nutra-Oil shower gel and Protex Aloe shower cream and bar soap contributed to growth throughout the region.
 
Hill's Pet Nutrition: 13%

Hill's Pet Nutrition

  • Unit volume grew 2.5% in 2008.
  • Sales and operating profit increased 15.5% and 11%, respectively.
  • Veterinary recommendations and innovative new products including Science Diet Nature’s Best Canine and Feline, the relaunch of Science Diet Puppy and Kitten foods with improved formulas, and Prescription Diet j/d Canine contributed to growth at Hill’s.
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