A Day in the Life

Here is an example of a typical schedule:

9:00 am: Review Final Quarter-End Volumes and P&L Statement

A critical function within Brand Management at Colgate-Palmolive is the holistic understanding of how day to day actions roll up to financial performance for your brand.

10:30 am: Write Packaging Brief for New Line Extension

A packaging brief sets the objectives and direction for the design team. Associates also work with our Legal team to validate any claims and to clear items for Trademark.

12 pm: Lunch with Brand Team

1:00 pm: Meet with Supply Chain and Sales to Agree on Volume Forecast

Associates play a major role in planning for the future of their brand. A strong understanding of marketplace dynamics is layered on top of internal consideration including capacity and timing.

3:00 pm: Prepare Presentation on Consumer Testing for Line Extension

Testing is important to understand how consumers will react to new items Colgate-Palmolive plans to launch. Creating a systematic testing plan gives the organization the information it needs to make smart decisions.