Colgate-Palmolive is delighted to partner with the American Dental Association to provide education along with preventive and restorative care to low-income children who do not have access to dental care. For the 7th annual Give Kids A Smile Day (Friday, February 6, 2009), Colgate will supply toothbrushes and toothpaste to participants nationwide. You’re helping, too! With every Colgate product you purchase you’re helping provide free dental care and education for kids in need.

A one-day event like Give Kids A Smile isn't a cure-all; it's a wake-up call. People shouldn't have to depend on charity for basic dental care. Give Kids A Smile is meant to accomplish two things, help children get the dental care they so desperately need and raise awareness that our children deserve a better health care system that addresses their dental health needs.