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Colgate-Palmolive Share Mom’s Love Sweepstakes - OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCE OF WINNING. The Colgate-Palmolive Share Mom’s Love Sweepstakes ("Sweepstakes") begins at 12:00:01 pm Eastern Standard Time (“EST”) on April 20, 2009 and ends 12:00:00 pm EST on May 10, 2009 (the “Entry Period”). Sweepstakes is sponsored by Colgate-Palmolive Company, 300 Park Avenue, New York, NY 10022.

HOW TO ENTER: To enter the Sweepstakes, visit www.colgate.com/sharemomslove and click on the “VOTE AND ENTER” button. Complete the official entry form with your first name, last name, email address, birthdate and prize choice (dinner with celebrity chef B. Smith OR dinner with Latin talk show host Charytin). Click on the “Submit” button on the Sweepstakes page and you will be automatically entered into the Sweepstakes. ONCE ENTRY IS SUBMITTED, PRIZE CHOICE CAN NOT BE CHANGED. All entries must be received by 12:00:00 pm EST on May 10, 2009. Limit one entry per name per e-mail address every 24 hours. The Sponsor’s computer is the official time keeping device for this Sweepstakes. Any attempt to submit more than the maximum number of entries using multiple/different email addresses, identities or any other methods may void that participant’s entry. If there is a dispute about whom the email address or entry belongs to, the entry will be deemed to be submitted by the name indicated on the entry form. No automatic, programmed, robotic or similar means of entry are permitted, and individuals engaging in such practices will be disqualified. The use of automated or third-party software to enter is prohibited. All entry information becomes the property of Sponsor and will not be acknowledged or returned. Void in Puerto Rico and where prohibited or restricted by law. All federal, state and local laws and regulations apply.

ELIGIBILITY: Sweepstakes participation is open only to legal residents of the 50 United States and the District of Columbia (“U.S.”) who are 21 years of age or older at the time of entry. Employees of Colgate-Palmolive Company ("Sponsor"), David C. Tintle & Associates, Inc., HAP Marketing Services, Inc., Aditive, VML and their respective parent companies, subsidiaries, affiliates, other advertising and promotion agencies involved with this Sweepstakes, and each of their immediate family members (defined as spouses, parents, children and siblings and their respective spouses, whether step, adoptive or biological) and those living in the same household of such employees are not eligible to enter or win.

RANDOM DRAWING: A total of six (6) potential Grand Prize winners will be selected in two random drawings on or about May 20, 2009. Three (3) Grand Prize winners will be selected from all entrants designating “Dinner with B. Smith” as their prize choice when entering. Three (3) Grand Prize winners will be selected from all entrants designating “Dinner with Charytin” as their prize choice when entering. The drawings will be conducted by David C. Tintle & Associates, Inc., an independent judging organization, whose decisions will be final and binding in all matters relating to this Sweepstakes. Odds of winning depend on the total number of eligible entries received for each prize choice. Limit one prize per eligible household, address and email address.

PRIZES: The “Dinner with B. Smith” Grand Prize is a trip to New York, NY for dinner with B. Smith for the winner and one (1) guest at B. Smith’s restaurant. Trip includes round-trip coach air transportation for the winner and guest from a major commercial airport near the winner’s residence to New York, NY, one (1) night hotel accommodations (one room – double occupancy) and $250 in spending money. If Grand Prize winner lives within 200 miles of New York, NY, winner will receive, in lieu of airfare, round-trip local transportation between winner’s home and New York, NY.

The “Dinner with Charytin” Grand Prize is a trip to Miami, FL for dinner with Charytin for the winner and one (1) guest at a local Miami restaurant. Trip includes round-trip coach air transportation for the winner and guest from a major commercial airport near the winner’s residence to Miami, FL, one (1) night hotel accommodations (one room – double occupancy) and $250 in spending money. If Grand Prize winner lives within 200 miles of Miami, FL, winner will receive, in lieu of airfare, round-trip local transportation between winner’s home and Miami, FL.

Approximate Retail Value (“ARV”) of each Grand Prize is $1,750. Actual final value of each Grand Prize depends on point of departure and ticket availability at the time of purchase. Total ARV of all prizes is $10,500. Any expenses not specified herein, including meals, ground transportation, gratuities and incidental hotel charges are the sole responsibility of the winner. Exact date and location of dinners will be determined at a later date by Sponsor, in Sponsor’s sole discretion. Travel is expected to be completed by September 30, 2009. Winner and guest must travel on dates specified by Sponsor or prize will be forfeited in its entirety and may be awarded to an alternate winner. All travel and accommodations are subject to availability and restrictions and are at Sponsor’s sole discretion. Guest of the winner must be 21 years of age or older and must travel with winner on the same itinerary. Sponsor assumes no responsibility for cancelled, delayed, suspended or rescheduled events (including, but not limited to, airline flights), or any loss or damage to baggage and/or personal property, beyond its control. Any portion of a prize not accepted by winner or winner’s guest will be forfeited. Prize is non-transferable and no substitution or cash equivalent of prizes is permitted except at Sponsor’s sole discretion. Sponsor reserves the right to substitute any listed prize for one of equal or greater value if an advertised prize, or portion thereof, should become unavailable for any reason. All federal, state and other taxes on prize are the sole responsibility of the winner. The grand prize winners will be issued an IRS Form 1099 for the retail value of the trip.

PRIZE NOTIFICATION/WINNER VERIFICATION: The potential grand prize winners will be notified by email, at the email address provided at the time of entry, and will be required to complete and return an Affidavit of Eligibility/Liability Release and, except where prohibited by law, a publicity release within ten (10) days of date printed on prize notification, or prize will be forfeited and an alternate winner will be selected from all remaining eligible entries received. Guest of grand prize winner will also be required to complete, sign and return a Liability/Publicity Release before travel will be booked. If a potential prize winner does not respond to winner notification email (email will be sent three (3) times over a ten (10) day period), or if said email is returned three (3) times as undeliverable, or if an entrant is otherwise found to be ineligible, or if the selected winner cannot accept or receive the prize for any reason, the potential prize winner will forfeit the Prize and an alternate winner will be selected. By accepting the prize, the winner consents to the use of his/her name, photograph, voice, quotes and/or likeness for advertising/publicity purposes in commerce and in any and all media worldwide without limitation or additional compensation, except where prohibited by law. For how your personally identifiable information will be used please see Colgate-Palmolive’s Privacy Policy, at www.colgate.com.

The winner, by entering and accepting a prize, acknowledges compliance with and agrees to be bound by these Official Rules and agrees to release and hold Sponsor, David C. Tintle & Associates, Inc., HAP Marketing Services, Inc., Aditive, VML and each of their respective parent companies, affiliates, subsidiaries, media partners, and advertising, promotion, and other coordinating agencies involved in this Sweepstakes, and each of their respective officers, directors, and employees (“Promotional Parties”) harmless from any and all liability whatsoever for any claims, costs, injuries, losses or damages of any kind sustained in connection with participation in this Sweepstakes or the use, acceptance, possession, awarding or participation of any prize-related activity or travel thereto.

INTERNET: The use of any automated launching or entry software or any other mechanical or electronic means that permits the participant to automatically enter repeatedly is prohibited. Any person who uses or attempts to use such means to enter the Sweepstakes will be disqualified from participation in the Sweepstakes and will be ineligible to receive a prize. If for any reason the Sweepstakes is not capable of running as planned, due to reasons including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right, in its sole discretion to modify, cancel or suspend the Sweepstakes. In such case, Sponsor shall determine the winner in accordance with these rules from among all valid, non-suspect entries received prior to the event which warranted such action. Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Promotional Parties are not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any Web site, or for failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit one’s ability to enter the Sweepstakes, or any combination thereof, including any injury or damage to participant's or any other person's computer relating to or resulting from participation in this Sweepstakes or downloading any materials in this Sweepstakes.

CAUTION: ANY ATTEMPT TO UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

RULES REQUESTS: For a copy of the Official Rules, send a self-addressed stamped envelope to: Share Mom’s Love Sweepstakes Official Rules, P.O. Box 7456, East Rutherford, NJ 07073-7456. VT residents may omit return postage. All rules requests must be received by August 10, 2009.

WINNER LIST: The first initial, last name, city and state of all confirmed winners will be posted online at www.colgate.com/sharemomslove by July 1, 2009. To receive the name of the winners by mail, available after July 15, 2009, send a stamped, self-addressed (#10) envelope to: Share Mom’s Love Sweepstakes Winners List, P.O. Box 7456, East Rutherford, NJ 07073-7456. VT residents may omit return postage. All winner list requests must be received by November 20, 2009.

ADMINISTRATOR: Sweepstakes administrator is David C. Tintle Associates, Inc., 99 Murray Hill Parkway, Unit D, East Rutherford, NJ 07073.

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