Stylish Palmolive advertising begins, emphasizing ingredient purity and product benefits.
Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products.
Colgate is incorporated by the five sons of Samuel Colgate.
Ribbon opening added to Colgate tube: “We couldn't improve the product
so we improved the tube.”
Colgate distributes two million tubes of toothpaste and toothbrushes to schools, and provides hygienists to demonstrate tooth brushing.
William Mennen introduces the first American shaving cream tube.
Colgate establishes its first international subsidiary in Canada.
Colgate begins establishing operations in Europe, Asia, Latin America and Africa.
Soap manufacturers Palmolive and Peet merge to become Palmolive-Peet Company.
Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company.
On March 13, Colgate is first listed on the New York Stock Exchange.