Soothing Sensitive Teeth

Feeling sensitive? Even though enamel, teeth’s outer layer, is the hardest tissue in the
body, it can be damaged. Enamel erosion is often a consequence of modern life, with
many different causes, including:

  • Acidic foods and drinks (fruit juices, wine and soda)
  • Acid reflux disease
  • Teeth grinding, especially at night
  • Not drinking enough water
  • Brushing teeth too hard

One sign of enamel erosion is sensitivity – pain
caused by cold, heat, or sweets. To help protect
enamel, dentists recommend gentle brushing
twice daily with a fluoride toothpaste.

NEW Colgate® Sensitive Enamel Protect™
provides clinically proven sensitivity relief, priced 30% lower*
than Sensodyne. Enamel Protect™ helps strengthen teeth
against acid wear by remineralizing
enamel day after day. It works fast,
tastes great and fights cavities, too!

Save $1.00 and protect your smile.

* average retail price per ounce

Ouch, Sensitivity Smarts!

SmileTalk members, be
the first to take our new Sensitivity Quiz.

Expert Information

Take a closer look at tooth sensitivity
with this article from our in-house experts.

Learn more about
Tooth Enamel Erosion from

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