Colgate-Palmolive Voluntarily Recalling From Retail Trade Motion
and Colgate 360 Replaceable Head Battery Powered Toothbrushes

March 27th, 2012

Colgate-Palmolive has initiated a voluntary recall from the retail trade in the U.S. of the Colgate Motion, Colgate Motion Whitening and the Colgate 360 Replaceable Head Battery Powered Toothbrushes due to a potential malfunction that may pose a safety risk.

Nearly all of the malfunctions involved the Motion battery toothbrushes, rather than the 360 battery toothbrush. In this small number of cases consumers reported that the brush battery cap was forcibly blown off the end of the brush handle, which in some instances caused minor abrasions and temporary hearing impairment. There have been no confirmed reports of serious injury, and the total number of incidents has been very low.

The company believes that the malfunction is due to a build-up of battery gas, primarily linked to consumers’ use of replacement batteries.

Colgate-Palmolive stopped global distribution of the Motion brush in November 2011 for commercial business reasons.

The Colgate 360 Replaceable Head Battery Powered Toothbrush has features that help reduce the likelihood of a malfunction, however out of an abundance of caution Colgate is voluntarily recalling the 360 battery toothbrush from the retail trade as well. Colgate added a vent to current production of the Colgate 360 battery toothbrush. Replacement brushes with this vent – a small round opening in the back of the handle — are being delivered to retailers.

No other Colgate Powered Toothbrushes and no Colgate Manual Toothbrushes are covered by this action.

Colgate wants consumers to be confident in the safety and effectiveness of its products. Consumers in the U.S. who would like a refund for their Colgate Motion or 360 battery powered toothbrush can call 1-800-468-6502, or email their mailing address to

Colgate Motion Battery Toothbrush has a curved neck and is branded 'Colgate' or 'Colgate Motion' The Colgate 360 Battery Toothbrush is clearly branded on the front of its handle