With Colgate^® Visible White™ toothpaste, helping maintain your white smile is as easy as brushing twice a day. The unique WhiteProtect™ crystals in Colgate^® Visible White™ help keep teeth their brightest by facilitating the removal of tough surface stains and preventing new stains from forming. Use it every day — it's available over-the-counter, everywhere.

• Helps remove surface stains
• Helps prevent new stains
• Fights cavities
• Helps prevent tartar