Optic White
*Contains a gentle, lower hydrogen peroxide level vs. strips. For best results, use as directed for 4 weeks.
Everyone's Asking Questions About Colgate® Optic White
Here are some answers you might like.

What flavors of Colgate® Optic White Toothpaste are available to purchase?

Colgate® Optic White Toothpaste is offered in two great minty flavors- Original Sparkling Mint and Cool Mild Mint.

Why do you use a whitening toothpaste to whiten teeth?

Our teeth get stained by a variety of substances like coffee, wine, tea, dark berries and tobacco. With time, and more so as age progresses, stained teeth will appear increasingly dull or yellowish in color.


Regular whitening toothpaste whitens the surface of our enamel with the mechanical action of abrasives. Colgate® Optic White daily toothpaste, on the other hand, features hydrogen peroxide, the same whitening ingredient found in strips, for whiter teeth in one week*. And even better results week after week.

How is Colgate® Optic White Toothpaste different from other whitening toothpastes?

The Colgate® Optic White formula is a first for Colgate®. It contains hydrogen peroxide, the same ingredient used in whitening strips*.For the first time, our scientists were able to develop a hydrogen peroxide formula for whiter teeth in one week. Not only that, but the single tube formula also offers cavity protection, fresh breath and plaque removal with regular brushing.

Can Colgate® Optic White Toothpaste be used daily?

Yes, Colgate® Optic Whitehas been designed to provide not only terrific whitening that you'll love but also daily oral care.

Does Colgate® Optic White Toothpaste have all of the benefits of other standard fluoride toothpastes?

Yes. In addition to providing whitening results, Colgate® Optic White Toothpaste fights cavities, freshens breath and helps reduce plaque with regular brushing.

Does Colgate® Optic White Toothpaste cause sensitivity?

When used as directed, Colgate® Optic White has not been shown to increase sensitivity in consumers.

What is so unique about the Colgate® 360® Optic White Toothbrush?

It is specially designed to whiten teeth*. Colgate® 360® Optic White Toothbrush has whitening cups and polishing bristles. Whitening cups hold toothpaste to help effectively remove surface stains for a naturally whiter smile. Polishing bristles help to whiten teeth by polishing away surface stains and clean hard-to-reach places. And there’s even a unique cheek and tongue cleaner to comfortably remove odor-causing bacteria.
*Whitens by removing surface stains.