Optic White™ toothpaste
The same whitening ingredient
as strips.*
as strips.*
Colgate® Optic White™ uses a unique technology with hydrogen peroxide to make it easier to whiten as you brush your teeth. For better results, use week after week. No wonder everyone is talking.
Enamel safe technology
Perfect for use every day
Sparkling Mint flavor for fresh breath
*Contains a gentle, lower level of hydrogen peroxide vs. strips.
For best results, use as directed for 4 weeks.
New Flavor
COOL MILD MINT
For Optimal Results
The Optic White® Toothbrush.
For optimal whitening results, use a Colgate® 360°® Optic White® Toothbrush. It helps whiten your teeth in two important ways:
Whitening cups. These soft rubber cups are designed to hold toothpaste to more effectively
remove surface stains for a whiter smile.
Polishing bristles. Help whiten teeth by polishing away surface stains and clean hard-to-reach areas for a full
white smile.
Whitening cups. These soft rubber cups are designed to hold toothpaste to more effectively
remove surface stains for a whiter smile.
Polishing bristles. Help whiten teeth by polishing away surface stains and clean hard-to-reach areas for a full
white smile.
For On-The-Go
WISP® OPTIC WHITE®
Brush on-the-go. Colgate® Wisp® Optic White® Mini-Brush bead whitens & freshens by removing surface stains. No water or rinsing necessary.
Great for while you are out and about!
Great for while you are out and about!
- After meals
- At work
- In a car
- After coffee
- On a plane
- Before a date
