Use together for Whiter teeth in 5 days*

Colgate® Optic White has a high impact formula to make it easier to whiten as you brush your teeth. No wonder everyone is talking. For best results use as directed.

*vs. brushing with ordinary toothpaste alone.

New Flavors
Colgate® Optic White® toothpaste

Whitens more than 3 shades*, results start in one week. Try our three different flavors and see which one is best for you!

  • Sparkling Mint
  • Cool Mild Mint
  • Enamel White

*Based on twice daily use for four weeks

New
Optic white mouthwash

New Optic White™ Mouthwash is the perfect complement to Colgate® Optic White® Toothpaste. Designed with a dynamic foaming action to reach hard-to-brush places, it helps whiten teeth by removing surface stains. This alcohol-free solution is available in a Sparkling Fresh Mint flavor to freshen breath while whitening teeth, and contains polyphosphates to prevent future stains.

 

For Optimal Results
The Optic White® Toothbrush
For optimal whitening results, use a Colgate® 360°® Optic White® Toothbrush. It helps whiten your teeth in two important ways:

Whitening cups. These soft rubber cups are designed to hold toothpaste to more effectively
                                 remove surface stains for a whiter smile.

Polishing bristles. Help whiten teeth by polishing away surface stains and clean hard-to-reach areas for a full
                                   white smile.
New
Colgate® 360°® Optic White® Powered Toothbrush
The new Colgate® 360°® Optic White® Powered Toothbrush whitens teeth in just 1 week*.

With special polishing bristles, the 360°® Optic White® Powered Toothbrush polishes away surface stains while cleaning hard to reach places.

Its dual action head, cheek and tongue cleaner and comfortable non-slip handle create a whole-mouth clean experience.

*By removing surface stains
For On-The-Go Whitening
WISP® OPTIC WHITE®
Brush on-the-go. Colgate® Wisp® Optic White® Mini-Brush bead whitens & freshens by removing surface stains. No water or rinsing necessary.

Great for while you are out and about!

  • After meals
  • At work
  • In a car
  • After coffee
  • On a plane
  • Before a date