As gums recede, parts of your teeth that aren't protected by enamel are uncovered. As a result, thousands of microscopic pathways that lead into the tooth's nerve center are exposed. When your teeth come into contact with something hot, cold or sweet, these little pathways carry the sensation directly to the nerves and cause pain ... ouch!

Your dental professional knows that one of the best ways to start is by brushing twice a day with an anti-sensitivity toothpaste like Colgate Sensitive Maximum Strength toothpaste! As always, it comes with a whitening formula that gently gets rid of stains on your teeth. And now, it is available in a new liquid form in a convenient stand-up tube.