New campaign highlights how cigarettes 'rot' the body from the inside

Public health officials in England launched a new campaign to highlight how smoking damages the body and causes a slow and steady decline in a process similar to rotting.

The new campaign by Public Health England, an executive agency of the Department of Health in the United Kingdom, focuses on how smoking cigarettes can harm not only the lungs and heart, but also bones and muscles, brain, teeth and eyes.

According to, the ADA's consumer website, possible impacts of smoking and all tobacco products include oral cancer, gum disease, bad breath, stained teeth and tongue, slow healing after a tooth extraction or other surgery, and a dulled sense of taste and smell.

The PHE campaign highlights that smoking negatively impacts bone density, increasing the risk of any fracture by 25 percent; increases the likelihood of developing cognitive impairment by 53 percent; and increases risk of age-related eye damage.

Public Health England’s campaign includes digital and print billboards featuring a roll-up cigarette full of decaying tissue. An online video also showcases a father casually rolling up a cigarette “formed of rotting human flesh, all bringing to life the fact that: ‘every cigarette rots you from the inside out,’” according to a news release.

To learn more about Public Health England’s anti-smoking campaign, visit For more information on how smoking impacts your oral health, visit and search “smoking and tobacco.”

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