A Colgate® Max White product

Colgate® Max White
Freshness Pearls

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Whitening toothpaste with deep absorbing oxygenated action, clinically proven to give you whiter teeth in 3 days*! It also provides a cooling sensation and lasting freshness.

*Stains caused by food and drink.


Max White Ultra
Freshness Pearls

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Colgate, #1 Dentist Recommended Brand1

1Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com

  • Clinically proven whiter teeth in just 3 days*!
  • Millions of free oxygen molecules smartly detect and lift both surface and deep stains*.
  • With freshness pearls to give you a brilliant boost of flavour, sensational cooling and long-lasting freshness.
  • Zero abrasive whitening of deep stains that's safe to use every day.

*Stains caused by food and drink.


Poloxamer 105, Calcium Pyrophosphate, PEG-12, PEG/PPG-116/66 Copolymer, PVP, Silica, Tetrasodium Pyrophosphate, Aroma, Sodium Lauryl Sulfate, Sodium Monofluorophosphate, Potassium Caroate, Disodium Pyrophosphate, Sodium Saccharin, Cocamidopropyl Betaine, Sucralose, Magnesium Carbonate, Eugenol, Linalool.

Contains: Sodium Monofluorophosphate
Total Fluoride content: 1450 ppm