Colgate Total Toothpaste



  • Stains


    Colgate Total’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*

    *vs. non-whitening non-antibacterial fluoride toothpaste

  • Bad Breath

    Fights bad breath

    Colgate Total now instantly neutralises odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours

    *superior bacteria reduction on teeth, tongue cheeks and gums vs non-antibacterial fluoride toothpaste, after 12 hours, after 4 weeks of continued use

  • Cavity

    Cavity protection

    Colgate Total's unique formula protects against cavities and tooth decay

  • Enamel

    Enamel protection

    Colgate Total seeks & helps fights bacteria for 12 hours* and keeps your enamel strong & protected
    *with 4 weeks continued use

  • Plaque

    Fights plaque

    Colgate Total reduces bacterial plaque build-up and forms a protective layer that continues to help fight bacteria for 12 hours*

    *with 4 weeks continued use

  • Gum Health

    Gum care

    Colgate Total for healthier gums. Reduces plaque which can lead to gum problems.  

    *with continued use

  • Tartar

    Fights tartar

    Colgate Total actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to help fight bacteria, the source of tartar

  • Sensitivity

    Sensitivity relief

    Colgate Total now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief.*

    *with continuous use