note to consumers
Colgate has been criticized recently in a comparison of advertisements of the past versus our present marketing campaigns, and we feel it is important to provide the truth to Indian consumers about this matter. The old advertisement highlights the ill-effects of direct application of coarse material such as charcoal and salt causes tooth abrasion. Our latest offering, Colgate Total Charcoal with activated charcoal as a part of the formulation, combines the science of Colgate Total with Charcoal. The product uses a clinically proven, anti-germ technology which fights germ build up on mouth surfaces. Colgate Active Salt toothpaste not only fights germs but also makes gums healthy and teeth strong.
Our consumer-centric focus helped us become the company we are today and we remain steadfastly committed to this. When Colgate-Palmolive first entered the oral care market in India, local oral care practices were at a very early stage of development.Since then, toothpaste formulation has advanced significantly, and we are proud to be sharing those developments through the latest products all around the world. As part of our innovation strategy, we constantly endeavor to combine modern technology with traditional practices, long-held habits, and local preferences, encouraging consumers to take the right steps, feel good about doing it, and thus contribute to a good oral hygiene experience.