• Colgate Total Banner
    Colgate Total

    Fights bacteria on
    teeth, tongue, cheeks, gums
    for 12 hours*

    *with 4 weeks of continuous use

What Is Plaque?

What Is Plaque?
Colgate Total Technology

Colgate Total® Technology (0:22)

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  • Colgate Total® Whitening

    A confident and attractive smile comes with bright white teeth and the health of your mouth. That’s why new Colgate Total® Whitening has a unique formula that not only helps remove surface stains for whiter teeth**, but also keeps your whole mouth healthy by fighting bacteria on teeth, tongue, cheeks, and gums for 12 hours*. *with 4 weeks of continuous use **vs regular fluoride toothpaste
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  • Colgate Total® Pro Breath Health

    To have confidence to connect with the world around you, your breath should be fresh and healthy. That’s why new Colgate Total® Pro Breath Health toothpaste’s unique formula, with Odor Control technology, helps eliminate bad breath odor and bacteria. It fights bacteria not just on teeth, but also your tongue, cheeks, and gums for 12 hours*. *with 4 weeks of continuous use
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  • Colgate Total® Charcoal Deep Clean

    Fights bacteria not just on your teeth but also on your tongue, cheeks and gums, for a healthier mouth with new Colgate Total® Charcoal Deep Clean. Its unique formula with micro-charcoal particles provides a deep clean and protects against bacteria for 12 hours. *with 4 weeks of continuous use
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  • WHITENING

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    New Colgate Total’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*

    *vs. non-whitening non-antibacterial fluoride toothpaste

  • CAVITY

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    New Colgate Total® is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages

  • ENAMEL

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    New Colgate Total® now seeks & fights bacteria for 12 hours* and keeps your enamel strong & protected
    *with 4 weeks continued use

     

  • FRESH BREATH

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    New Colgate Total® now instantly neutralises odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours

    *superior bacteria reduction on teeth, tongue cheeks and gums vs non-antibacterial fluoride toothpaste, after 12 hours, after 4 weeks of continued use

  • PLAQUE

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    New Colgate Total® reduces bacterial plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*

    *with 4 weeks continued use

  • GUM CARE

    gum care

    New Colgate Total® fights bacteria build-up along the gum line and improves gum health.*

    *with continued use

     

  • TARTAR

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    New Colgate Total® actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack bacteria, the source of tartar

     

  • SENSITIVITY

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    New Colgate Total® now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief.*

    *with continuous use

     

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