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What is Greatness?

It’s what’s inside every high-performer.
Greatness is always demanding more.
Demanding more from yourself, pushing your limits,
to go further, faster, stronger than ever before.
We are inspired by those who, in challenging the landscape and the elements,
challenge their own limitations.

Greatness, too, is demanding more from everything you use.
Some people were made for Greatness.
Colgate Total® is made for them.

Colgate Total®. Made for greatness.

Colgate Total Toothpaste

DISCOVER YOUR POWERS OF GREATNESS

SEE THE ADVENTURE OF WORLD RENOWNED CLIMBER
& EXPLORER, JIMMY CHIN

Made For Greatness

JOIN JIMMY CHIN IN HIS ADVENTURES

8 WAYS COLGATE TOTAL MAKES YOUR MOUTH STRONGER4

DISCOVER MORE

  • Cavities

    If left untreated, a cavity can destroy your tooth and kill nerves at its center. Find information on the causes of cavities, tooth decay, and treatment options.
    Read More »
  • Bad Breath

    Learn more about bad breath from Colgate. Find out what causes bad breath, how to keep it under control, and how to prevent bad breath in the future.
    Read More »

1. Image for creative visualization purpose only.

2. Fights bacteria to support gum and teeth health with regular use. Image for creative visualization purpose only.

3. Fights bacteria with 4 weeks continous usage vs. a regular fluoride toothpaste.

4. Fights plaque and protects teeth against bacteria vs. a regular fluoride toothpaste. Image for creative visualization purpose only.

5. Protection against bacteria on teeth, tongue, cheeks, gums