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  • Stains

    Stains

    New Colgate Total’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*

    *vs. non-whitening fluoride toothpaste

  • Bad Breath

    Bad Breath

    New Colgate Total now instantly neutralises odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours*

    *with 4 weeks of continuous use

  • Cavity

    Cavities

    New Colgate Total's unique formula protects against cavities and tooth decay.

  • Enamel

    Enamel Protection

    New Colgate Total seeks & fights bacteria for 12 hours* and keeps your enamel strong & protected.

    *with 4 weeks of continuous use

  • Plaque

    Plaque

    New Colgate Total reduces bacterial plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*

    *with 4 weeks of continuous use

  • Gum Health

    Gingivitis

    New Colgate Total reduces plaque which can lead to gum problems.

    *with 4 weeks of continuous use.

  • Tartar

    Tartar

    New Colgate Total actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to fight bacteria, the source of tartar.

  • Sensitivity

    Sensitivity

    Colgate Total offers sensitivity benefits. It seals exposed dentin tubules to provide lasting sensitivity relief.*

    *with 4 weeks of continuous use

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