Clinically proven antibacterial protection for a healthier mouth*

Want a healthier mouth? Colgate^® Total^SF multi-benefit toothpaste protects 100% of the mouth’s surfaces - teeth, tongue, cheeks and gums. Our unique formula fights bacteria, prevents cavities and gingivitis, provides tartar control and strong enamel, whitens teeth, keeps breath fresh, and provides long-lasting sensitivity relief with continued use.

*vs. non-antibacterial fluoride toothpaste with twice daily four weeks of continued use

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FREQUENTLY ASKED QUESTIONS

What are the active ingredients in Colgate TotalSF?

Stannous fluoride is the only active ingredient used in the Colgate Total^SF and it provides multiple benefits; namely, anti-cavity, gingivitis, and sensitivity benefits, without the need for any additional active ingredients. Stannous fluoride is unstable in the presence of water, which is commonly used in toothpaste formulation. Colgate Total^SF has a unique inactive zinc phosphate system that enables stannous fluoride to remain stable and active in delivering its intended benefits.
How does Colgate TotalSF work?

All Colgate Total^SF toothpastes contain a unique formula that helps fight today’s most common dental and mouth problems including cavities, plaque, tartar buildup, gingivitis, bad breath and sensitivity. The Colgate Total^SF breakthrough formula is patented and uses the active ingredient stannous fluoride, stabilized with a unique zinc phosphate system, to form a pro-active barrier that fights bacteria not just on teeth, but also on your tongue, cheeks & gums, so that your whole mouth is healthy.