Consumer News: Commemorate Oral Health Month with Colgate and the ADA

For the fifth consecutive year, Colgate and the American Dental Association in June will celebrate Oral Health Month: Share More Time, Share More Smiles. The program is designed to educate Hispanic families about proper oral health care.

The theme for this year is "Lead by Example," a message aimed at parents when it comes to teaching children good oral health habits.

Colgate will publicize Oral Health Month with a newspaper insert featuring campaign spokeswoman Karla Martinez, one of the hosts of "Despierta America." There will also be promotions through social media, ADA media and

Social media will also play a role in Colgate's charitable donations for Oral Health Month. Dentists and the public can share photos of their families or themselves practicing oral hygiene on Facebook, Twitter, Instagram or Google Plus. For every person that posts a photo and uses the hashtag #TimetoSmile, Colgate will donate $1 to the ADA Foundation's Give Kids A Smile, a program that provides children with oral health care at no cost.

To learn more about Oral Health Month, visit or follow The ADA on Twitter @AmerDentalAssn.

© 2017 American Dental Association. All rights reserved. Reproduction or republication is strictly prohibited without the prior written permission from the American Dental Association.

This article is intended to promote understanding of and knowledge about general oral health topics. It is not intended to be a substitute for professional advice, diagnosis or treatment. Always seek the advice of your dentist or other qualified healthcare provider with any questions you may have regarding a medical condition or treatment.

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Top Tips for Good Oral Care During Childhood

  • Brushing and flossing
    Begin using toothpaste to brush your child's teeth when he (or she) is 2 years old. Young children tend to swallow toothpaste when brushing, rather than spitting it out. Introduce fluoride toothpaste when your child is old enough not to swallow it. As soon as two teeth touch each other, floss between them once a day. You can use regular floss or special plastic floss holders.

  • Dental visit
    New parents often ask, "When should my child first see a dentist?” Your child should see a dentist by his or her first birthday.

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