Americans are struggling to stay positive. However, a recent survey conducted by Colgate revealed their resilience and desire to make an impact in their communities and beyond.
Gen Z has suffered devastating blows to their lives over the past few months
75% are frustrated about life moments they had to give up.
1/3 said the’ve missed out on an educational opportunity.
Despite these hardships,
Gen Z is increasingly choosing optimism
8 out of 10 believe they have the power to choose optimism
Nearly 60% want to be more optimistic
but want to put their positive outlook into action.
More than 3/4 believe it’s important to dedicate time to building community or making a positive impact.
Only 1 in 5 say they’ve had the opportunity to build community or work with others to make an impact during COVID-19.
The Colgate Optimism Project
champions young leaders across the US who are working on "Optimism in Action" community projects by providing them with resources, support and potential funding.
COLGATE OPTIMISM LANDMARK SURVEY
COLGATE OPTIMISM LANDMARK SURVEY PULSE CHECK