our story

Our goal is simple. To change the way the whole world brushes their teeth, one E1 Brush at a time.


Colgate is all about innovation. Named by Forbes as one of the world’s most innovative companies, Colgate has a 200-year history of understanding and anticipating the future of oral care and its customer’s needs. Our goal is to have people in every country, from every walk of life, smiling their brightest, and brushing their best

The team

We created the Colgate Connect E1 to be a better brush and a more effective brushing experience. It didn’t take long for us to realize we needed to partner with people who share our passions and help create something brand new. With our partners at Kolibree and team at Colgate-Palmolive we created a small and passionate team dedicated to bringing the E1 to life.


Powered by Kolibree

Kolibree, the smart oral care company, is dedicated to the innovation of connected health solutions, including the first toothbrush with embedded AI, and the first connected sonic toothbrush with 3-D motion sensors. Kolibree uses proprietary technology to provide a personalized, interactive tooth brushing experience for children and adults.