Help remove everyday surface stains with the Colgate® Optic White® Toothpaste with Charcoal.This whitening toothpaste pack removes 95% of daily surface stains* for a brighter smile.Get ready to reveal a smile that’s ready to shine with the Colgate® Optic White® Toothpaste with Charcoal. The Colgate® Optic White® Toothpaste with Charcoal uses a patented whitening formula to remove 95% of daily surface stains*. Using micro-polishing actions, this whitening stain removal toothpaste removes 5X more surface stains.** Plus, this toothpaste comes in a refreshing Cool Mint toothpaste flavor so you can enjoy minty freshness every time you brush. Colgate® Optic White® Toothpaste with Charcoal is a sugar free and vegan toothpaste that is enamel-safe for daily use.This teeth whitening toothpaste is also an anticavity fluoride toothpaste to help prevent cavities. For whitening that works, choose the Colgate® Optic White® with Charcoal Toothpaste Pack.

*after 2 weeks of twice daily use

** vs. ordinary, non whitening toothpaste after 2 weeks of continued use