Frequently Asked Questions


Is Colgate® Optic White® toothpaste enamel-safe?
Colgate® Optic White® Toothpaste is formulated to be used daily and is enamel-safe.

What flavors of Colgate® Optic White® Toothpaste are available to purchase?
Colgate® Optic White® Toothpaste is offered in three great minty flavors — Sparkling Mint, Cool Mild Mint and Enamel White.

Can Colgate® Optic White® Toothpaste be used daily?
Yes, Colgate® Optic White® is a daily anticavity fluoride toothpaste to provide not only terrific whitening that you love but also daily oral care.

Does Colgate® Optic White® cause sensitivity?
No, when used as directed, Colgate® Optic White  has not been shown to increase sensitivity in consumers.

Is Colgate® Optic White® safe to use for longer than 4 weeks?
Yes. When used as directed, best results are achieved in 4 weeks, but to keep your white smile, continue to use. In addition to providing whitening results, Optic White  provides all of the benefits of standard fluoride toothpaste and can be used     daily.

Are Colgate® Optic White® products gluten-free?
We certify that all Colgate ® Toothpastes are gluten-free.

Is it safe to use on dentures or dental work? Will it whiten my dentures of dental work?
All Colgate® Toothpastes are designed to be used as everyday toothpastes. They are safe to use on all types of dental work, including braces, however, Colgate® Optic White® will whiten only natural teeth.


What is the level of peroxide in Colgate® Optic White® Mouthwash?
This formula contains 2 percent peroxide.

What are the benefits of using a whitening mouthwash?
Colgate® Optic White® Mouthwash can be used daily to freshen breath and effectively whiten teeth by removing surface stains. The dual-action formula also helps protect against future stains.

Is Colgate® Optic White® Mouthwash enamel-safe?
Yes. Colgate® Optic White® Mouthwash is formulated to be used daily and is enamel-safe.


Toothbrush + Built-in Whitening Pen

How do I use the Colgate® Optic White® Toothbrush + Built-in Whitening Pen?
Brush->Brush as you normally would with your regular toothpaste. The Colgate® Optic White®Toothbrush is specially designed with polishing bristles and     stain removers to help remove surface stains. 
Whiten -> Turn the dial at the bottom of the whitening pen and apply gel. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing. Just allow     the gel to dissolve naturally on your teeth. 
Recommended dosage: Two clicks of gel for top teeth and two clicks for bottom teeth. 
Go. -> Store pen inside brush. 
Click here to watch others using the Colgate® Optic White® Toothbrush + Whitening Pen.

When will I start to get results?
You should begin to get a beautiful whiter smile in two days. For best whitening results, continue to use as directed.

When does the gel start working?
The Colgate® Optic White® Gel has a unique stay-on formula that adheres to your teeth and begins to work immediately.

Am I going to feel the Colgate® Optic White® gel when it’s on my teeth?
Once you apply the Colgate® Optic White® Gel, you will feel a small film of gel on your teeth for a few minutes until it naturally starts to dissolve in your mouth. Again, no waiting or rinsing necessary!

Is the Optic White® whitening gel a substitute for toothpaste?
No, it is not. Use the Optic White® Toothbrush as you normally would with your regular toothpaste to brush your teeth. After brushing, apply the whitening gel to your teeth with the pen. To get the desired results, the gel should be the last item     you use after brushing your teeth.

Does the Colgate® Optic White® Toothbrush help whiten my teeth?
The Colgate® Optic White® Toothbrush is specially designed with stain removers and polishing bristles to help remove surface stains.

Where should I store the Colgate® Optic White® Whitening Pen? Do I need to clean it before storing?
Always store the pen inside the toothbrush handle. Before storing, wipe remaining gel and moisture from tip to clean. Do not use water. The pen comes with a cap that should be discarded once packaging is opened for the first time.

Will the Colgate® Optic White® Toothbrush + Built-in Whitening Pen whiten my dental work?
If you have dental work, consult your dentist before using. It is not intended to whiten caps, crowns, veneers, fillings or dentures.

Does the Optic White® Whitening Pen really work? What’s so special about it?
The unique, whitening gel in the pen allows it to stick to the teeth, enabling the active whitening ingredients to go past surface stains and deeply whiten teeth.

How long does the whitening gel in the pen last?
Depending on individual usage, the gel can last anywhere from two to six weeks. Regardless, we recommend changing your Toothbrush + Whitening Pen every three months.

Is it safe to use Colgate® Optic White® Toothbrush + Whitening Pen every day?
If used as directed, it is safe for everyday use.

What if I experience sensitivity and gum discomfort?
Some people may experience tooth sensitivity or gum discomfort when using whitening products; this discomfort is temporary and not harmful. If you experience     more than mild tooth sensitivity, stop use and consult your dentist.

What is the suggested retail price?
The average suggested retail price for the Colgate® Optic White® Toothbrush + Built- in Whitening Pen is $14.99.


What is Colgate® Wisp®?
Colgate® Wisp® is a single-use mini toothbrush with a breath-freshening bead that allows you to have a clean, fresh mouth anywhere, anytime – no water or rinsing required.

How does it work?
The Colgate® Wisp® cleaning bristles and soft pick help remove food and particles from between your teeth. As you brush, a freshening bead dissolves to release a burst of freshness in your mouth.

How does Wisp® Plus Whitening help whiten teeth?
Wisp® Plus Whitening contains a high cleaning silica ingredient that helps teeth whiten by removing surface stains as you brush.

How does it compare to brushing with a full-size toothbrush and toothpaste?
It is still necessary to maintain your regular brushing routine with a full-size toothbrush and toothpaste to thoroughly remove plaque and bacteria. Colgate® Wisp® is designed to give a clean-mouth feeling and fresh breath when you're on the go.

Powered Toothbrush

How often should I replace my brush head?
Dentists and hygienists recommend replacing your toothbrush every three months.

What makes Colgate® 360°® Powered Toothbrushes unique?
All Colgate® 360°® Powered Toothbrushes have our unique tongue and cheek cleaner for a healthier whole mouth clean.*
*vs. brushing alone with an ordinary flat-trim toothbrush

How does the Colgate® 360°® Optic White® Toothbrush whiten?
Colgate® 360°® Optic White® Powered Toothbrush utilizes a dual-action brush head with polishing bristles to help to whiten teeth by polishing away surface stains.

Are batteries included?
All Colgate® Powered Toothbrushes come with batteries included.

Manual Toothbrush

What makes Colgate® 360°® Toothbrushes unique?
All Colgate® 360® Toothbrushes have a unique tongue and cheek cleaner to comfortably remove over 96 percent more odor-causing bacteria versus a flat-trim toothbrush for a healthier whole-mouth clean* you can feel!
*vs. brushing alone with an ordinary flat-trim toothbrush.

How does the Colgate® 360°® Optic White® Toothbrush whiten?
Colgate® 360°® Optic White® Toothbrush is specially designed to whiten teeth by removing surface stains. Whitening cups hold toothpaste to help effectively remove surface stains for a naturally whiter smile, and polishing bristles help to whiten teeth by polishing away surface stains and cleaning hard-to-reach areas.

What colors does the Colgate® 360°® Optic White® Toothbrush come in?
All Colgate® 360°® Optic White® Toothbrushes are designed with a pearlized white     handle and bright colorful accents in blue, purple, and green.

What different types of bristle firmness does the Colgate® 360°® Optic White®Toothbrush come in?
Colgate® 360°® Optic White® Toothbrushes come with either Soft or Medium bristles.


What do I do if I am not satisfied with this product?
All of our Colgate® Optic White® products are 100% satisfaction guaranteed. If you are at all dissatisfied with this product, please visit to contact us and take advantage of our satisfaction guarantee.

Where can I buy Colgate® Optic White® Products?
Colgate® Optic White® products are available at all mass retailers.

Where can I buy the Colgate® Optic White® Professional Take-Home Kit?
This can only be obtained by asking your dentist.

Is it recommended to use the Optic White® Toothbrush + Whitening Pen with the Optic White® Toothpaste?
For a great smile, we recommend using Colgate® Optic White® Toothbrush + Whitening Pen together with Colgate® Optic White® Toothpaste.

Want even faster results? To get whiter teeth in just one day**, use the Colgate® Optic White®Toothpaste, Mouthwash, and Toothbrush + Whitening Pen all together. 

 ** With Colgate® Optic White® Toothpaste, Mouthwash and Toothbrush + Whitening Pen, use as directed. Use mouthwash prior to Optic White™ Whitening Pen. For best results, continue routine as directed.

When using the entire Optic White® collection together, when should I use the Mouthwash? Before or after the whitening gel?
Use mouthwash prior to the Optic White® Whitening Pen. To get the desired results, the gel should be the last item you use after brushing your teeth.