of a healthy smile
Every day, millions of people around the world trust Colgate to help them start the day with a confident smile, and earning this trust starts with the ingredients we choose.
Every single ingredient we use is specially crafted and completely safe for you, your family, and our environment.
We've carefully tested each and every one, at every stage of the product lifecycle – from the development lab, to the store shelf, to your bathroom at home, and even its journey beyond the trashcan.
Better ingredients for you and the planet
We've removed a number of ingredients from our products to make them safer for everyone, and have added a few new ones for optimal oral health benefits.
The majority of our products are vegan, and don’t contain any animal-derived ingredients or processing aids.
Some of our products contain ingredients made naturally by bees, like honey extract, propolis or olaflur, and can’t be classiﬁed as vegan:
Colgate Herbal Toothpaste variants
Colgate Swarna Vedshakti Toothpaste
Colgate Max Fresh Toothpaste variants
Colgate Propolis & Whitening Propolis Toothpaste
Colgate Total Propolis Toothpaste
Colgate Pear Propolis Toothpaste
Colgate 360 Antiheatness Toothpaste
Colgate Plax Deep Clean Mouthwash variants
Colgate Minions Mouthwash (in Europe only)
CSPR Mouthwash (in Europe only)
Our products are free from gluten proteins found in wheat, rye and barley, and are safe for people with celiac disease.
We don’t add sugar to any of our products. We use sugar substitutes or artificial sweeteners to improve flavor.
We protect our people, and the planet too. Our manufacturing sites are safe workspaces for our teams around the world. We’re proud to be making great progress with energy and water conservation on our path towards becoming a zero waste company.
Learn more about what’s in our products
Yes, some of our ingredients are tricky to pronounce, but they’re all there for a good reason: to keep you and your smile bright and healthy.