William Colgate starts a starch, soap and candle business on Dutch Street in New York City.
First Colgate advertisement appears in a New York newspaper.
Colgate establishes a starch factory in Jersey City, New Jersey.
Upon the death of founder William Colgate, the company is reorganized as Colgate & Company under the management of Samuel Colgate, his son.
B.J. Johnson opens a soap factory in Milwaukee, WI, which later becomes the Palmolive Company.
Colgate introduces perfumed soap and perfumes/essences.
Peet Brothers establish soap company in Kansas City, Kansas where they make Crystal White soap.
Cashmere Bouquet, the first milled perfumed toilet soap, is registered as a Colgate trademark.
Colgate introduces toothpaste in jars.
Gerhard Mennen establishes a pharmacy in Newark, NJ, later becoming the Mennen Company.
Colgate introduces toothpaste in a collapsible tube.
B.J. Johnson Soap Co. introduces Palmolive Soap.
Today, the Palmolive equity is sold in over 88 countries in 54 variants.
Colgate wins top honors for its fine soaps and perfumes at the World’s Fair in Paris.