1962 Colgate opens research center in Piscataway, NJ.
Fabric conditioner is launched in France as Soupline. Today, fabric conditioners are sold in over 54 countries around the world. 1966 Palmolive dishwashing liquid is introduced and today it is sold in over 35 countries. 1968 Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities. 1970 Irish Spring launches in Germany as Irische Frühling and in Europe as Nordic Spring. In 1972, Irish Spring is introduced in North America. 1972 Colgate acquires Hoyt Laboratories, which later becomes Colgate Oral Pharmaceuticals. 1975 Caprice hair care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to suit every type of hair need. 1976 Colgate-Palmolive acquires Hill's Pet Nutrition. Today Hill's is the global leader in pet nutrition and veterinary recommendations. 1983 Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate toothbrushes are sold annually worldwide. If you lined them up end to end, they would circle the globe 16 times. 1985 Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries.
Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley & Hazel, a leading oral care company, which adds strength in key Asian markets. 1986 The Chairman's You Can Make A Difference Program is launched, recognizing innovation and executional excellence by Colgate people. 1987 Colgate acquires Softsoap liquid soap business from the Minnetonka Corporation. Today, Colgate is the global leader in liquid hand soap. 1989 Annual Company sales surpass the $5 billion mark.
Updated July 2007
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