Whitening

The most common reasons for yellowing or stained teeth are aging and exposure to tobacco, tea and coffee.

Colgate Total® Advanced Whitening contains a unique dual silica technology that helps remove stains and helps prevent new stains from forming.

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Stains

Tobacco, red wine, and certain foods can stain teeth. Colgate Total® Advanced Whitening effectively whitens teeth by gently removing surface stains.

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Bad Breath

Bad breath or malodor, also known as halitosis, is breath containing an unpleasant odor. One culprit of bad breath is the millions of bacteria that live in the mouth. The mouth's warm, moist conditions make it an ideal environment for these bacteria to grow.

Colgate Total® helps kill bacteria that live in the mouth and cause bad breath.

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Cavities

Cavities are tooth decay. Tooth decay is heavily influenced by eating habits, oral hygiene and the presence of fluoride in water and toothpaste.

Colgate Total® provides fluoride protection against cavity formation and tooth decay.

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Weak Enamel

Enamel is the outer layer of the tooth that envelops and protects the main portion of the tooth. The build-up of plaque bacteria and aging may contribute to weakened tooth enamel. Further, many common foods and drinks are acidic and can wear away enamel.

Colgate Total® contains an antibacterial ingredient and has a unique formula that attaches to your teeth to help reduce plaque. Colgate Total reduces 90% of plaque germs that cause gingivitis. Ordinary toothpastes don't.³

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Tender Gums

Tender gums, caused by gum inflammation, is one of the first signs of gingivitis, which left untreated may lead to periodontitis.²

Colgate Total® removes sticky plaque bacteria that cause the red, tender and swollen gums that characterize gingivitis. Colgate Total reduces 90% of plaque germs that cause gingivitis. Ordinary toothpastes don't.³

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Gingivitis and Bleeding Gums

Gingivitis is the first stage of gum disease, which, if left untreated, may develop into periodontitis.² People with gingivitis may have inflamed gum tissue around their teeth, caused by bacteria found in dental plaque.

Colgate Total® contains an antibacterial ingredient and has a unique formula that attaches to your teeth to help reduce plaque. Colgate Total reduces 90% of plaque germs that cause gingivitis. Ordinary toothpastes don't.³

Click here to learn more about gingivitis.

Tartar

Tartar, sometimes called calculus, is plaque that has hardened on teeth. Tartar can also form at the gumline.

Colgate Total® works to fight tartar build-up by preventing plaque from forming. Colgate Total reduces 90% of plaque germs that cause gum problems. Ordinary toothpastes don't.³

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Plaque

Plaque is a sticky, colorless film of bacteria that constantly forms on teeth. It is the main cause of cavities and gingivitis and can harden into tartar if not removed daily.

Colgate Total® contains an antibacterial ingredient and has a unique formula that attaches to your teeth to help reduce plaque. Colgate Total reduces 90% of plaque germs that cause gingivitis. Ordinary toothpastes don't.³

Click here to learn more about plaque and plaque removal.