Frequently Asked Questions

I just bought your new Colgate Total - why did you change/replace it?

Colgate is committed to offering the most advanced products to meet the evolving oral care needs of our consumers.

The new advanced Colgate Total formula is the result of more than a decade of development, including dozens of laboratory and clinical studies, to provide people with improved oral health. Colgate Total’s new pro-active technology fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours*, so that your whole mouth is healthy.

New Colgate Total’s revolutionary formula delivers more benefits than ever before. It provides excellent protection against plaque, gingivitis, stains, tartar, sensitivity and cavities whilst providing additional new benefits including seeking and fighting bacteria for enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that will leave your mouth clean and fresh.

Is the new Colgate Total as good as the old one?

The new Colgate Total delivers more benefits than it has ever before! It provides excellent protection against plaque, gingivitis, stains, tartar, sensitivity and cavities whilst providing additional new benefits including seeking and fighting bacteria for enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that will leave your mouth clean and fresh.

Unlike ordinary toothpastes that protect only teeth, Colgate Total fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours*, protecting your whole mouth.

How does new Colgate Total work differently vs. the older one?

New Colgate Total gives you whole mouth health in a completely new way, versus what Colgate Total has delivered in the past. The new Colgate Total technology uses unique ingredients like zinc and arginine together with fluoride to form a pro-active barrier that fights bacteria not just on teeth, but also your tongue, cheeks & gums, so that your whole mouth is healthy.

- as to the zinc and arginine? The zinc proactively fights against bacteria in the mouth, and arginine works to enhance its delivery so that your whole mouth – teeth, tongue, cheeks and gums - gets the benefits of its advanced protection.

- well what ingredients did the old one have? The old Colgate Total toothpaste was formulated with a unique combination of fluoride, triclosan and gantrez polymer to fight harmful plaque germs, which are the cause of most common oral health problems. Because Colgate is committed to offering the most advanced products to meet people’s evolving oral care needs, we are proud to share with you the next revolution in oral care with our new breakthrough formula for Colgate Total.

What is the formulation difference between new Colgate Total & current?

New Colgate Total combines zinc with arginine to give you whole mouth health in a completely new way versus the previous one. The new Colgate Total technology uses these unique ingredients together with fluoride to form a pro-active barrier that not only fights bacteria on your teeth but also your tongue, cheeks & gums.
(only if needed): Colgate Total was previously formulated with a unique combination of fluoride, triclosan and gantrez polymer.

What does the zinc do?

The zinc proactively fights against bacteria in the mouth, and arginine works to enhance its delivery so that your whole mouth – teeth, tongue, cheeks and gums - gets the benefit of its advanced protection.

What does the arginine do?

The arginine works to enhance the delivery of the zinc, which proactively fights against bacteria in the mouth, so that your whole mouth – teeth, tongue, cheeks and gums - gets the benefit of its advanced protection.

Does the new Colgate Total provide antibacterial protection? / Which ingredients provide antibacterial protection?

Yes. New Colgate Total provides antibacterial protection. Unlike ordinary toothpastes that protect just teeth, Colgate Total fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours*, so your whole mouth is protected.

Its advanced formula combines unique ingredients like zinc and arginine and together with fluoride, they work to protect your whole mouth.

How does your new formula compare to other toothpastes?

We do not provide direct comparisons to specific other products, but we are happy to share with you that unlike ordinary toothpastes that only protect your teeth, Colgate Total’s pro-active technology fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours, thus providing whole mouth health.

New Colgate Total delivers more benefits than ever before. It provides excellent protection against plaque and gingivitis, and provides additional new benefits including seeking and fighting bacteria for enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that will leave your mouth feeling clean and fresh.

Are the ingredients in New Colgate Total safe for the environment - Zinc & Arginine?

Yes, the new Colgate Total containing zinc and arginine is completely safe for the environment. Zinc is abundant in the earth’s crust and is an essential dietary nutrient. In the environment, zinc is mostly converted to the mineral form. Arginine is a naturally occurring amino acid and readily biodegradable.

Did you change the flavour?

Yes. It has been changed and optimized for the best flavour experience with the new formula. Many consumers have shared positive feedback about the new flavours and feel that they are highly refreshing and long-lasting.

*after 4 weeks of continued use