Colgate® 360°® Charcoal has charcoal infused bristles for a healthier whole mouth clean*.

Bacteria can cause tooth decay and gum problems. Did you know that 80% of the bacteria in people’s mouths are not on teeth? Colgate® 360° Charcoal is designed to seek out and target hidden bacteria in hard-to-reach places with its cheek and tongue cleaner and rubber polishing cups.

In addition, Colgate® 360°® Charcoal’s thin and long charcoal slim tip bristles reach deep between the teeth and along the gum line.

* vs brushing teeth alone with an ordinary flat-trim toothbrush