Colgate® Optic White® O2 Whitening Pen
*3 shades whiter in 3 weeks, based on a clinical study with once a day application, vs brushing alone. Individual results may vary.
Enjoy quick, easy and no mess precision application of the serum with the
Colgate® Optic White® O2 Teeth Whitening Pen.
Within seconds, the 0.1% Hydrogen Peroxide as whitening active ingredient
serum forms a smudge-proof, concentrated layer of active oxygen which
absorbs into teeth, starting the whitening process. Wake up with a smile that
you will love to stare at.
WHY IS OUR COLGATE® TEETH
WHITENING PEN SO EFFECTIVE?

0.1% HYDROGEN
PEROXIDE
as whitening active ingredient

POLYMER
helps the hydrogen peroxide stick to teeth, forming a durable layer all
night long
ACTIVE OXYGEN WHITENING


Enamel Safe

3 shades whiter
while you sleep*

Includes 30
Treatments

No Mess. Precision
Application
*3 shades whiter in 3 weeks, based on a clinical study with once a day application, vs brushing alone. Individual results may vary.
HOW TO USE


DRY
• DRY teeth by dabbing with a tissue

CLICK
• CLICK until a small drop appears. First use may re-
quire up to 20 click



APPLY
• APPLY a thin layer to teeth and allow to dry (10-15 seconds). Wipe brush clean with dry tissue and replace cap firmly

SLEEP
• SLEEP and remove by brushing in the morning


REPEAT
• Use steadily to keep your radiant smile

Dry teeth before use
When your teeth are dry, the film adheres to your teeth better, for enhanced Whitening. By simply dabbing teeth with a tissue before use, you allow the technology to work at its best!
Do not use water
After use, make sure to wipe the brush bristles with a dry tissue, do not use water. If clumping occurs on the pen bristles, click pen and allow the fresh serum to run through, softening the bristles.
SMILE

Our Optic White® campaign where the brand experience is
told through the lens of the endorser’s personal story: How
they overcame different beauty stereotypes, learned to just
be unapologetically themselves, and smile their loudest,
most radiant smiles.