Colgate® Optic White® O2 Whitening Pen

 
Close-up of Colgate's Optic White O2 Teeth Whitening Pen

Optic White® O2
Teeth Whitening Pen

Transform your smile with quick and easy application
for 3 shades whiter teeth while you sleep*.

 

Optic White® O2
Teeth Whitening Pen

Transform your smile with quick and easy application
for 3 shades whiter teeth while you sleep*.

 

*3 shades whiter in 3 weeks, based on a clinical study with once a day application, vs brushing alone. Individual results may vary.

Enjoy quick, easy and no mess precision application of the serum with the
Colgate® Optic White® O2 Teeth Whitening Pen.

Within seconds, the 0.1% Hydrogen Peroxide as whitening active ingredient
serum forms a smudge-proof, concentrated layer of active oxygen which
absorbs into teeth, starting the whitening process. Wake up with a smile that
you will love to stare at.

WHY IS OUR COLGATE® TEETH
WHITENING PEN SO EFFECTIVE?

Colgate's Teeth Whitening Pen whitens teeth because of whitening ingredient hydrogen peroxide

0.1% HYDROGEN
PEROXIDE

as whitening active ingredient

Colgate's Teeth Whitening Pen has a better efficacy because it sticks to your teeth all night long

POLYMER

helps the hydrogen peroxide stick to teeth, forming a durable layer all
night long

ACTIVE OXYGEN WHITENING

Oxigenated whitening
Colgate's Whitening Pen is safe for the teeth

Enamel Safe

In 3 weeks, Colgate's Teeth Whitening Pen whitens your teeth by 3 shades.

3 shades whiter
while you sleep*

Colgate's Whitening Pen

Includes 30
Treatments

Colgate's Teeth Whitening Pen whitens targeted teeth

No Mess. Precision
Application

*3 shades whiter in 3 weeks, based on a clinical study with once a day application, vs brushing alone. Individual results may vary.

OUR NEXT-LEVEL

BEAUTY ROUTINE

Colgate Optic White O2 Teeth Whitening Pen and Colgate Optic White O2 Whitening Toothpaste

OUR NEXT-LEVEL

BEAUTY ROUTINE

Whiten your smile using Optic White O2 in 3 steps

Start with our ultimate active oxygen whitening routine for a radiantly white, bright smile in just 2 steps:

Toothpaste

Brush : Brush daily with Optic White® O2 Toothpaste

Pen

Click : Apply whitening serum with pen

HOW TO USE

Lady is drying her teeth in preparation for the Colgate's teeth whitening routine
step 1

DRY

• DRY teeth by dabbing with a tissue

step 2

CLICK

• CLICK until a small drop appears. First use may re-
quire up to 20 click

Press on Colgate's Optic White O2 Teeth Whitening Pen to release serum for Colgate's teeth whitening routine
Lady applies the Colgate's Optic White O2 Teeth Whitening serum onto teeth
step 3

APPLY

• APPLY a thin layer to teeth and allow to dry (10-15 seconds). Wipe brush clean with dry tissue and replace cap firmly

step 4

SLEEP

• SLEEP and remove by brushing in the morning

Lady prepares for sleep in preparation for the teeth whitening process
Lady smiling confidently while holding Colgate's Optic White O2 teeth whitening pen

REPEAT

• Use steadily to keep your radiant smile

PRO TIPS

PRO TIPS

Dry teeth before use

When your teeth are dry, the film adheres to your teeth better, for enhanced Whitening. By simply dabbing teeth with a tissue before use, you allow the technology to work at its best!

Do not use water

After use, make sure to wipe the brush bristles with a dry tissue, do not use water. If clumping occurs on the pen bristles, click pen and allow the fresh serum to run through, softening the bristles.

Close up shot of Colgate's Optic White O2 Whitening Pen with serum on its brush tip

INSIDE THE DROP

Ingredients
ETHANOL,
ACRYLATES/OCTYLACRYLAMIDE
COPOLYMER,
WATER, HYDROGEN PEROXIDE
BENZOIC ACID

INSIDE THE DROP

Ingredients
ETHANOL,
ACRYLATES/OCTYLACRYLAMIDE
COPOLYMER,
WATER, HYDROGEN PEROXIDE
BENZOIC ACID

Suzie and Ann smiling confidently at the camera; image used for introducing Colgate's best teeth whitening product

SMILE

Smile out loud

Our Optic White® campaign where the brand experience is
told through the lens of the endorser’s personal story: How
they overcame different beauty stereotypes, learned to just
be unapologetically themselves, and smile their loudest,
most radiant smiles.

 

Read the story

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FREQUENTLY ASKED QUESTIONS 

  • Is Optic White® O2 Teeth Whitening Pen safe for daily use?

    Yes, Optic White® O2 Teeth Whitening Pen with active oxygen whitening technology is enamel-safe. For best results, use for 21 days, and you can also continue using as long as you want for maintenance.

  • Why should I choose Optic White® O2 Teeth Whitening Pen for my teeth whitening?

    Easy and mess-free whitening, Optic White® O2 Teeth Whitening Pen allows you to whiten your teeth while you sleep*. Its active oxygen whitening technology effectively whitens, in a pen device that allows for precision application without the mess and stress. It is designed for no tooth sensitivity, and you can use it for as long as you want.

    *3 shades whiter in 3 weeks, based on a clinical study with once a day application, vs brushing alone. Individual results may vary.

  • How does the Optic White® O2 Teeth Whitening Pen work?

    The Colgate® Optic White® O2 Teeth Whitening Pen enables quick, easy, no-mess and precision application of the whitening serum to your teeth. Within seconds, the serum forms a smudge-proof, concentrated layer of active oxygen which absorbs into teeth, starting the whitening process.

  • How do I use the Optic White® O2 Teeth Whitening Pen ?

    DRY teeth by dabbing with a tissue
    CLICK until a small drop appears. First use may require up to 20 clicks
    APPLY a thin layer to teeth and allow to dry (10-15 seconds). Wipe brush clean with dry tissue and replace cap firmly
    SLEEP and remove by brushing in the morning
    REPEAT- it is easy!

  • How long does it take to get results from Optic White® O2 Pen?

    You will get 3 shades whiter teeth in 3 weeks*. For best results, use this pen daily for a 21-day treatment, you may extend the usage for as long as you want to maintain the whitening effect.

    *based on a 3-week clinical study with once a day application, vs brushing alone. Individual results may vary.

  • Is it normal to feel irritation when I use the pen? What should I do when I accidentally applied this to gum and lips?

    Some people may experience tooth sensitivity or gum discomfort when using whitening products. This discomfort is temporary and not harmful. If significant tooth sensitivity or gum discomfort develops and persists after use, consult your dentist or physician before continuing use.
    Persons with compromised circulation or gum issues should not use this product.

  • How should I clean my teeth whitening pen?

    After use, make sure to wipe the pen's bristles with a dry tissue (do not use water) and firmly replace the cap until you hear a soft click to avoid hardening of the tip. If the tip hardens, do not rinse with water. Instead, click the pen 2-3 times and the new serum will soften the bristles.

  • Is it safe if I swallowed?

    Yes, there is no safety risk if the amount swallowed is consistent with normal use conditions.

  • How many times can I use the pen?

    With 1 pen that is 2.5 ML, you can use between 25-35 times.