
What is Greatness?
It’s what’s inside every high-performer.
Greatness is always demanding more.
Demanding more from yourself, pushing your limits,
to go further, faster, stronger than ever before.
We are inspired by those who,
in challenging the landscape and the elements,
challenge their own limitations.
Greatness, too, is demanding more from everything you use.
Some people were made for Greatness.
Colgate Total is made for them.
Colgate Total. Made for greatness.
DISCOVER YOUR POWERS OF GREATNESS

The power of Dual-Zinc + Arginine1

Antibacterial formula supercharges your mouth's protection2

12-hour protection against bacteria3
JOIN THE ADVENTURE WITH WORLD REKNOWNED CLIMBER & EXPLORER, JIMMY CHIN
8 WAYS COLGATE TOTAL® (MAKES YOUR MOUTH* STRONGER**)
*Protection against bacteria on teeth, tongue, cheeks, gums.
**Fights plaque and protects teeth against bacteria vs. a regular fluoride toothpaste
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Whitening
Fresh Breath
Fights Cavities
Strengthens Enamel
Helps Prevent Plaque
Improves gum health
Prevents tartar
Reduces Sensitivity

Whitening
Colgate Total is clinically proven to help remove surface stains to give you a whiter smile*

Fresh Breath
Colgate Total neutralises odours associated with bad breath to give you long lasting healthy fresh breath*

Fights Cavities
Colgate Total's unique formula is clinically proven to protect against cavities and tooth decay*

Strengthens Enamel
Colgate Total fights bacteria for 12 hours and keeps your enamel strong & protected*

Prevents Plaque
Colgate Total's antibacterial formula reduces plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*

Supports Gum Health
Colgate Total fights bacteria build-up along the gum line and promotes gum health.

Tartar Control
Colgate Total actively prevents tartar formation and build-up by reducing plaque, preventing its mineralisation and reducing bacteria*

Reduces Sensitivity
Colgate Total® now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief*
SHOP FOR COLGATE TOTAL®

Colgate Total® Whitening

Colgate Total® Charcoal Deep Clean

Colgate Total® Professional Clean

Colgate Total® Advanced Fresh

Colgate Total® Pro Breath Health

Colgate Total® Clean Mint
DISCOVER MORE