Colgate^® Total^® 12 Hour Antibacterial Protection*
with Double Zinc Action**

*With 4 weeks of continued use
**Fights bacteria and creates an antibacterial protective barrier

Colgate^® Total^® 12 Hour Antibacterial Protection*
with Double Zinc Action**

*With 4 weeks of continued use
**Fights bacteria and creates an antibacterial
protective barrier

What is Greatness?

Inhibits bacterial growth
126 granted patents^#
Creates a protective barrier against bacteria
Works against bacteria long after brushing^{^}
Over 25 years of research and development
Helps strengthen your mouth's natural defenses^*
Colgate's most scientifically advanced antibacterial toothpaste

^#Dual Zinc + Arginine of Colgate Total brand's patent numbers as of November 2021
^{^}12 hours with 4 weeks of continued use.
^*Against bacteria in the mouth

What is Greatness?

Inhibits bacterial growth
126 granted patents^#
Creates a protective barrier against bacteria
Works against bacteria long after brushing^{^}
Over 25 years of research and development
Helps strengthen your mouth's natural defenses^*
Colgate's most scientifically advanced antibacterial toothpaste

^#Dual Zinc + Arginine of Colgate Total brand's patent numbers as of November 2021
^{^}12 hours with 4 weeks of continued use.
^*Against bacteria in the mouth

12 Hour Antibacterial Protection*

with Double Zinc Action**

*With 4 weeks of continued use
**Fights bacteria and creates an antibacterial protective barrier
^Vs ordinary non-antibacterial fluoride toothpastes.
#Up to 12 hours of protection against bacteria with 4 weeks of continued use

**8 WAYS COLGATE TOTAL^® (MAKES YOUR MOUTH* STRONGER)

*Protection against bacteria on teeth, tongue, cheeks, gums.
**Fights plaque and protects teeth against bacteria vs. a regular fluoride toothpaste
Image for Creative Visualization purpose.

Whitening

Fresh Breath

Fights Cavities

Strengthens Enamel

Prevents Plaque

Prevents Gum Problems

Tartar Control

Reduces Sensitivity

Whitening

Colgate Total^®’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*.

*vs. non-whitening non-antibacterial fluoride toothpaste

Fresh Breath

Colgate Total^® now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours*.

*with 4 weeks continuous use

Fights Cavities

Colgate Total^®'s unique formula is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages.

Strengthens Enamel

Colgate Total^® now seeks & fights (or reduces) bacteria for 12 hours* and keeps your enamel strong & protected.

*with 4 weeks continuous use

Prevents Plaque

Colgate Total^®'s antibacterial formula reduces plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*.

*with 4 weeks continuous use

Prevents Gum Problems

Colgate Total^® fights bacteria build-up along the gum line and improves gum health*.

*with continuous use

Tartar Control

Colgate Total^® actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack bacteria, the source of tartar.

Reduces Sensitivity

Colgate Total^® now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief*.

*with continuous use

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FREQUENTLY ASKED QUESTIONS

How does the Colgate Total® work?

Colgate Total^® gives you whole mouth health. The Colgate Total® technology uses a unique combination of ingredients like zinc and arginine, and forms a pro-active barrier that fights bacteria not just on teeth, but also your tongue, cheeks & gums, so that your whole mouth is healthy.
What do zinc and arginine do?

Zinc proactively fights against bacteria in the mouth, and arginine works to enhance its delivery so that your whole mouth – teeth, tongue, cheeks and gums - gets the benefits of its advanced protection.

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