This World Smile Day®, it’s time to #FreeYourSmile

Join the movement to stop smile shaming. Coming soon on 6th Oct 2023.

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Colgate® Optic White O2

Whitens teeth in 3 days*
*use as directed, 1 shade whiter in 3 days. Results may vary.

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Colgate Optic White O2 Toothpaste

Colgate® Total Plaque Release

Release 3x more plaque and help fortifies gum

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Colgate Total Plaque Release Toothpaste

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Colgate Electric Toothbrush

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Our Mission

A kid with a bright smile with braces | Sparking optimism in everyone, every day

OUR MISSION

Sparking optimism in everyone, every day

We believe everyone deserves a future to smile about

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Young kids with a bright colgate smile

OUR COMMITMENT

Championing a Brighter Future

Reaching billions of children around the world

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Use both hands protecting a plant in the soil

SUSTAINABILITY

Protect You and The Planet

Championing a healthy planet through transparency

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