COLGATE^® OPTIC WHITE^®  PURPLE, THE BEAUTY HACK THAT LET YOU SHINE IN AN INSTANT!

Say Hello to Purple, so that you can bid farewell to yellow and SHINE.

Colgate® Optic White^® Purple Toothpaste encapsulates Purple Brighteners in every tube which can instantly colour-corrects yellow tones^{^}. Couple with the Micro-Polishing Crystals**, it helps to remove teeth surface stains for your radiant smile. Fret not, the formula is also enamel safe# and safe for everyday use.

Make Colgate^® Optic White^® Purple Toothpaste an essential part of your daily beauty regimen for quick fix to witnessing beauty hacks.

^{^For temporary efficacy}

^{**High cleaning silica}

^{#When used as directed}