12 Hour Antibacterial Protection*
with Double Zinc Action**

Fights more bacteria^

Creates a 12-hour protective barrier#
*With 4 weeks of continued use
**Fights bacteria and creates an antibacterial protective barrier
^Vs ordinary non-antibacterial fluoride toothpastes.
#Up to 12 hours of protection against bacteria with 4 weeks of continued use
8 WAYS COLGATE TOTAL® (MAKES YOUR MOUTH* STRONGER**)
*Protection against bacteria on teeth, tongue, cheeks, gums.
**Fights plaque and protects teeth against bacteria vs. a regular fluoride toothpaste
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Whitening
Fresh Breath
Fights Cavities
Strengthens Enamel
Prevents Plaque
Prevents Gum Problems
Tartar Control
Reduces Sensitivity

Whitening
Colgate Total®’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*.
*vs. non-whitening non-antibacterial fluoride toothpaste

Fresh Breath
Colgate Total® now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours*.
*with 4 weeks continuous use

Fights Cavities
Colgate Total®'s unique formula is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages.

Strengthens Enamel
Colgate Total® now seeks & fights (or reduces) bacteria for 12 hours* and keeps your enamel strong & protected.
*with 4 weeks continuous use

Prevents Plaque
Colgate Total®'s antibacterial formula reduces plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*.
*with 4 weeks continuous use

Prevents Gum Problems
Colgate Total® fights bacteria build-up along the gum line and improves gum health*.
*with continuous use

Tartar Control
Colgate Total® actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack bacteria, the source of tartar.

Reduces Sensitivity
Colgate Total® now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief*.
*with continuous use
SHOP FOR COLGATE TOTAL®

Colgate Total® Whitening

Colgate Total® Charcoal Deep Clean

Colgate Total® Professional Clean

Colgate Total® Advanced Fresh

Colgate Total®
Pro Breath Health

Colgate Total®
Clean Mint

Colgate Total® Sensitivity & Gum Health