Instant and long-lasting relief
Colgate® SENSITIVE Pro-Relief Enamel Strength toothpaste with Pro-Argin technology provides instant and long-lasting relief from the discomfort of sensitive teeth.
The effectiveness of Colgate® SENSITIVE Pro-Relief Enamel Strength toothpaste is built on its Pro-Argin technology with Arginine and Calcium from Calcium carbonate. It effectively occludes open dentine tubuli instantly and builds a strong calcium-rich layer that provides long-lasting relief from the discomfort of sensitivity.

Watch the video to learn more
Superior tubuli occlusion vs a competitive technology5
1 Nathoo et al. J Clin Dent. 2009;20 (Spec Iss):123 –130. (For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for 1 minute) 2 With continued use, Docimo et al. J Clin Dent. 2009;20 (Spec Iss):17– 22. 3 Vs previous formula, in vitro acid resistance after 5 brushings, report by Hines 2021, Data on File, Colgate-Palmolive Technology Center (2021). 4 Vs previous formula, in vitro occlusion after 3 brushings, report by Hines 2021, Data on File, Colgate-Palmolive Technology Center (2021). 5 In vitro study, confocal images after 5 treatments, Data on File, Colgate-Palmolive Technology Center (2021). 6 With continued use, Lai HY, et al. J Clin Periodontol 42 S17 (2015). 7 Hu D et al. 2011. Data on file, Colgate-Palmolive.