* vs regular fluoride toothpaste
** after 4 weeks of continued use

Superior Protection on Teeth, Tongue, Cheeks and Gums.

Colgate^® Total^®

Take the first steps to a healthier mouth and lifestyle. Delivers excellent germ fighting protection.

Benefits

STAINS

Colgate Total’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*

*vs. non-whitening non-antibacterial fluoride toothpaste
BAD BREATH

Colgate Total now instantly neutralises odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours

*superior bacteria reduction on teeth, tongue cheeks and gums vs non-antibacterial fluoride toothpaste, after 12 hours, after 4 weeks of continued use
CAVITY

Colgate Total's unique formula protects against cavities and tooth decay
ENAMEL

Colgate Total seeks & helps fights bacteria for 12 hours* and keeps your enamel strong & protected

*with 4 weeks continued use
PLAQUE

Colgate Total reduces bacterial plaque build-up and forms a protective layer that continues to help fight bacteria for 12 hours*

*with 4 weeks continued use
GUM HEALTH

Colgate Total for healthier gums. Reduces plaque which can lead to gum problems*.

*with continued use
TARTAR

Colgate Total actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to help fight bacteria, the source of tartar
SENSITIVITY

Colgate Total now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief.*

*with continuous use

See More Colgate Total Products

FREQUENTLY ASKED QUESTIONS

I just bought your new Colgate Total - why did you change/replace it?

Colgate is committed to offering the most advanced products to meet the evolving oral care needs of our consumers.

The new advanced Colgate Total formula is the result of more than a decade of development, including dozens of laboratory and clinical studies, to provide people with improved oral health. Colgate Total’s new pro-active technology helps
fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours*, so that your whole mouth is healthy.

New Colgate Total’s revolutionary formula delivers more benefits than ever before. It provides excellent protection against plaque, gingivitis, stains, tartar, sensitivity and cavities whilst providing additional new benefits including seeking and helping figh bacteria for enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that will leave your mouth clean and fresh.
Is the new Colgate Total as good as the old one?

The new Colgate Total delivers more benefits than it has ever before! It provides excellent protection against plaque, gingivitis, stains, tartar, sensitivity and cavities whilst providing additional new benefits including seeking and helping fight bacteria for enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that will leave your mouth clean and fresh.

Unlike ordinary toothpastes that protect only teeth, Colgate Total helps fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours*, protecting your whole mouth.