Colgate Total^®

Colgate Total^® Active Protection Gum Health Mouthwash offers up to 12-hour¹ Antibacterial Protection and long lasting benefit against the root cause of many common oral care problems¹

¹reduction in plaque bacteria after 4 weeks 2x daily continuous use vs brushing alone with fluoride toothpaste.

The new Colgate Total^® Active Protection toothpaste (such as Colgate Total^® Whitening toothpaste) uses advanced technology with stannous fluoride to help protect against new surface stains, making it 3X more effective at fighting a root cause² of many oral health issues beyond what regular toothpaste can achieve with brushing alone.

²plaque reduction vs. fluoride toothpaste with 3 months continued use

Colgate Total^® Active Protection toothpastes feature a Powerful, Patented⁴, Preventative² Technology designed to tackle today’s most common dental challenges like Plaque, Tartar, Sensitive Teeth, Enamel Erosion, Stains, Bad Breath, Cavities. Our breakthrough patented formula contains a unique system that stabilizes our active ingredient and is designed for superior⁵ performance to help prevent many common oral care issues

²after 4 weeks continued use

⁴US patent

⁵plaque reduction vs fluoride toothpaste, with 3 months continued use