The new Colgate Total® Active Protection helps fight the root cause¹ of many oral health problems by providing clinically proven 12-hour whole mouth protection² and long lasting preventative benefits , helping to stop issues before they even start.

¹plaque reduction before problems occur; helps protect enamel against acid erosion

²after 4 weeks continued use

The new Colgate Total® Active Protection offers a complete system of products designed to work together. With our active protection toothpastes, toothbrush, and mouthwash, you get scientifically proven care that helps fight the root cause¹ of many common oral care problems⁵

¹plaque reduction before problems occur; helps protect enamel against acid erosion

⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

Colgate Total® Active Protection Gum Health Mouthwash offers up to 12-hour¹ Antibacterial Protection and long lasting benefit against the root cause of many common oral care problems¹

¹reduction in plaque bacteria after 4 weeks 2x daily continuous use vs brushing alone with fluoride toothpaste.

The new Colgate Total® Active Protection toothpaste (such as Colgate Total® Whitening toothpaste) uses advanced technology with stannous fluoride to help protect against new surface stains, making it 3X more effective at fighting a root cause² of many oral health issues beyond what regular toothpaste can achieve with brushing alone.

²plaque reduction vs. fluoride toothpaste with 3 months continued use

To help whiten teeth, discover toothpaste like Colgate Total® Active Protection Advanced Whitening Toothpaste and Colgate Total® Plaque Pro Release Whitening Toothpaste

Colgate Total® Active Protection toothpastes feature a Powerful, Patented⁴, Preventative² Technology designed to tackle today’s most common dental challenges like Plaque, Tartar, Sensitive Teeth, Enamel Erosion, Stains, Bad Breath, Cavities. Our breakthrough patented formula contains a unique system that stabilizes our active ingredient and is designed for superior⁵ performance to help prevent many common oral care issues

²after 4 weeks continued use

⁴US patent

⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

Stannous fluoride is the powerful active ingredient in Colgate Total® Active ProtectionToothpaste, delivering a range of benefits like cavity protection, gum health, and relief from sensitivity. While stannous fluoride is unstable in water, often found in toothpaste, Colgate Total® Active ProtectionToothpaste has an innovative stabilization system to keep it stable and effective.