THE SCIENCE OF ACTIVE PROTECTION

Colgate Total®

Colgate total active protection products, including Toothpaste, toothbrush and mouthwash

The new Colgate Total Active Protection is a new standard in protective oral care. Rather than fixing your problems, we want to make sure you don’t have them in the first place. Colgate Total, with its Powerful, Patented⁴, Preventative² Technology, Helps fight the root cause¹ of many oral health problems, before they even start

Gum Problems

Plaque

Tartar

Sensitive Teeth

Enamel Erosion

Stains

Bad Breath

Cavities

Woman smiling for the power of Colgate total active protection

Say Goodbye to Oral Problems Before They Even Start

Discover the power of Colgate Total Active Protection. Our advanced protection formula features a unique system that stabilizes our active ingredient, providing superior⁵ performance to help prevent many common oral health problems —keeping your smile healthier for longer.

 

⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

superior formula at fighting the root cause

Helps Fight the Root Cause¹ of Oral Care Problems

Unlike other toothpastes, Colgate Total's superior formula is 3X More effective at fighting the root cause of many common oral care problems⁵

 

¹plaque reduction before problems occur; helps protect enamel against acid erosion

⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

 

12 hour whole mouth protection

Enjoy Long-Lasting Preventative Benefits with 12-Hour Whole Mouth Protection²

Make every brush count with Colgate Total Active Protection.12-hour whole mouth protection² that's clinically proven.

 

²after 4 weeks continued use

Colgate total active protection toothbrush

Elevate Your Oral Care Routine

Upgrade your routine with our complete regimen for a cleaner, healthier mouth:

  • Colgate Total Clean Mint Toothpaste
  • Colgate Total Gum Care Mouthwash
Woman smiling for the power of Colgate total active protection

Say Goodbye to Oral Problems Before They Even Start

Discover the power of Colgate Total Active Protection. Our advanced protection formula features a unique system that stabilizes our active ingredient, providing superior⁵ performance to help prevent many common oral health problems —keeping your smile healthier for longer.

 

⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

Helps Fight the Root Cause¹ of Oral Care Problems

Unlike other toothpastes, Colgate Total's superior formula is 3X More effective at fighting the root cause of many common oral care problems⁵

 

¹plaque reduction before problems occur; helps protect enamel against acid erosion

⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

 

superior formula at fighting the root cause
12 hour whole mouth protection

Enjoy Long-Lasting Preventative Benefits with 12-Hour Whole Mouth Protection²

Make every brush count with Colgate Total Active Protection.12-hour whole mouth protection² that's clinically proven.

 

²after 4 weeks continued use

Elevate Your Oral Care Routine

Upgrade your routine with our complete regimen for a cleaner, healthier mouth:

  • Colgate Total Clean Mint Toothpaste
  • Colgate Total Gum Care Mouthwash
Colgate total active protection toothbrush

#experimenta (This anchor is only visible on author, please do not remove)

Experience the Most Advanced Protection
Against Oral Problems*

Colgate total active protection clean mint toothpaste

Colgate Total Active Protection Clean Mint Toothpaste

 

Buy NowLearn More

Colgate total active protection fresh mint toothpaste

Colgate Total Active Protection Fresh Mint Toothpaste

 

Buy NowLearn More

Colgate total active protection advanced whitening toothpaste

Colgate Total Active Protection Advanced Whitening Toothpaste

 

Buy NowLearn More

Colgate total active protection gum care toothpaste

Colgate Total Active Protection Gum Care Toothpaste

 

Buy NowLearn More

Colgate total active protection gum care mouthwash

Colgate Total Active Protection Gum Care Mouthwash

 

Buy NowLearn More

Colgate total mint waxed dental floss

Colgate Total Mint

Waxed Dental Floss

 

Buy NowLearn More

Number 1 brand

Colgate, the World’s No. 1 Oral Care Brand****
 

More than 4500 formulas

Its superior formula is the result of more than 4,500 tested formulas****

more than 150 patentes

It has more than 150 patents**** in the world
 

100+ clinical studies

It has more than 100 clinical studies****
 

Powerful, Patented, Preventative² Technology

* if not properly formulated 

** twice daily brushing with 4 weeks continuous use

*** plaque reduction before problems occur

**** US patented