

Instant1 and long-lasting relief.2
Now with enhanced acid resistance3
The effectiveness of elmex® SENSITIVE PROFESSIONAL toothpaste is built on its Pro-Argin technology with Arginine and Calcium from Calcium carbonate. It effectively occludes open dentine tubuli instantly1 and builds a strong calcium-rich layer that provides long-lasting relief from sensitivity.2 The addition of Zinc Phosphate accelerates the build-up of the layer and makes it stronger.3,4

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Faster build-up of protective layer and enhanced acid resistance3,4
After 3 treatments

Occluded tubuli
vs previous formula
After 5 treatments after acid challenge

Occluded tubuli
vs previous formula

$ Vs a regular fluoride toothpaste with 1450 ppm F-.
‡ After brushing with elmex® SENSITIVE PROFESSIONAL REPAIR & PREVENT for 2 weeks, n = 125 respondents.
1 Nathoo et al. J Clin Dent. 2009;20 (Spec Iss):123–130. (For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for 1 minute) 2 With continued use, Docimo et al. J Clin Dent. 2009;20 (Spec Iss):17–22. 3 Vs previous formula, in vitro acid resistance after 5 brushings, report by Hines 2021, Data on File, Colgate-Palmolive Technology Center (2021). 4 Vs previous formula, in vitro occlusion after 3 brushings, report by Hines 2021, Data on File, Colgate-Palmolive Technology Center (2021). 5 In vitro studies using two-sample t-Test comparison, confocal images after 5 treatments, Data on File, Colgate-Palmolive Technology Center (Nov 2021). 6 With continued use, Lai HY, et al. J Clin Periodontol 42 S17 (2015). 7 Garcia-Godoy F, et al. 2014 (Data on File). 8 Ipsos, Patient Experience Programme elmex® SENSITIVE PROFESSIONAL REPAIR & PREVENT, 175 respondents, Germany, 2019.