This formula's superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*
* vs. non-whitening fluoride toothpaste.
- It also fights bacteria not just on teeth, but also on your tongue, cheeks and gums for 12 hours*, helping keep your whole mouth healthy
- Provides excellent protection against plaque, gum problems, stains, tartar and cavities
- Now provides additional new benefits, seeking and fighting bacteria for enhanced enamel protection, instant neutralization of odors associated with bad breath and new improved flavors that leave your mouth feeling clean and fresh
*with 4 weeks of continuous use