_{Inspired by Colour Science, where Purple and Yellow sit on
opposite end, their unique interaction results in a neutral white shade. The Colgate® Optic White® Purple whitening toothpaste harnesses this concept to colour-correct yellow tones^ in your teeth.}

_{Coupled with the Micro-Polishing Crystals**, it helps to remove teeth surface stains for your radiant smile. Fret not, the formula is also enamel safe* and suitable for everyday use.}

_{Make Colgate® Optic White® Purple Toothpaste an essential part of your daily regimen for quick fix to witenessing beauty hacks.}

_{^For temporary efficacy **High-cleaning silica *When used as directed}