FOR THAT UNSTOPPABLE CONFIDENCE!
FOR THAT UNSTOPPABLE CONFIDENCE!
Achieve a radiant smile with the Colgate Optic White® toothpaste range. Specifically designed for effective whitening and daily use without teeth sensitivity, Optic White® products offer a wide array of options to help you shine. Choose Colgate Optic White® to look your best and unlock the confidence of a bright, white smile!
Colgate’s first ever Purple Serum for a whitening boostᴼ anytime! Inspired by the colour theory, it instantly colour-corrects yellow tones*.
ᴼvs. brushing with Colgate non-whitening toothpaste alone
*for temporary efficacy
Instantly colour-corrects yellow tones^ on teeth and gives you whiter teeth in 7 days^^.
^for temporary efficacy
^^vs. regular toothpaste, when used as directed
Introducing whitening like you've never experienced before^ with Colgate Optic White® O2 Toothpaste. Harnessing the power of Active Oxygen, millions of bubbles lighten stains on teeth from inside out.
^warming sensation as it whitens
Specially designed to whiten teeth by removing surface stains with regular brushing. It has ultra-soft, wraparound bi-level bristles for better^ cleaning and comfort.
^vs. flat trimmed toothbrush
Colgate Optic White Mouthwash helps to instantly whitens your teeth after just one rinse*.
*for temporary efficacy
Freshen breath with Mint Plus Mineral
Safely exfoliate with exfoliating mineral
Whitening from the inside out!
Naturally brighten* with Volcanic Mineral
*high clean silica is derived from nature ^with twice daily regular brushing
Whitening from the inside out!
Instantly whitens your teeth after just one rinse*
Specially designed to whiten teeth by removing surface stains with regular brushing
Unlock 3 shades whiter smile in 3 weeks!
Supercharged whitening at the comfort of your own home
Use on top of routine for a teeth whitening boost
Experience superior colour-correction with our ultimate purple, inspired by the colour theory. Just Pump, Purple, Smile!
Feel the warmth of Active Oxygen Whitening and lighten the stains on teeth effectively — works not only on the surface, but from the inside out. #SmileOutLoud with whiter teeth!
Harnessing the concept of Colour Science, the Colgate Optic White® Purple Toothpaste colour-corrects yellow tones on your teeth for a brighter smile. Make it an essential part of your daily oral beauty regimen to shine in an instant.
While Purple Toothpaste and Purple Serum both deliver whitening benefits, Purple Serum's highly potent purple formula delivers superior colour-correctionᴼ results in an instant.
For the first time, the whitening action doesn’t just stay on the surface of the teeth but also gently whitens teeth inside and out*. The revolutionary whitening formula of Colgate Optic White® O2 releases millions of Active Oxygen bubbles as you brush. Feel the difference as a warm and ultra-fine foaming sensation forms in your mouth as you brush - it means that it’s working!
*use as directed; 1 shade whiter in 3 days. Results may vary.
With the Optic White® FlexLight LED Kit, you get both the O2 Teeth Whitening Pen and the FlexLight LED Device so you can supercharge the whitening action for just 10 minutes* a day!
The power of Active Oxygen, enhanced by indigo light, works to gently whiten teeth inside and out, unlocking a radiantly white smile. This powerful whitening duo is also designed for no tooth sensitivity, so it is enamel safe for whitening with no worries. Reveal a brighter smile with whitening technology that professionals use.
*LED Device, when used as directed