Here is the ultimate oral whitening routine carefully designed for you:
YOUR BEAUTIFUL SMILE IS FRAMED WITH YOUR LIPS AND GUMS:
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Use a lip scrub:
Just like the rest of your skin, your lips can benefit from exfoliation. Using a lip scrub can help to remove dead skin cells and leave your lips feeling soft and dewy.
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Massage your gums:
Massaging your gums is a great way to improve blood circulation and promote healthy gum tissue. Do by using your fingertips to gently rub your gums in circular motions.
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Flossing for an even white smile:
Flossing regularly and consistently helps remove stains and particles in the gaps between your teeth and gums, which contributes to an even shade of white for your teeth.
AT-HOME WHITENING TREATMENT:
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Colgate® Optic White® O2 Teeth Whitening Pen and Colgate® Optic White® FlexLight LED Teeth Whitening Kit with Active Oxygen Whitening Serum and Indigo Light Technology.
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Use whitening products in your daily oral whitening routine: The Colgate® Optic White® O2 Whitening Toothpaste and Colgate® Plax Freshmint Mouthwash are a perfect pairing for your regular brushing routine with the right ingredients to whiten your teeth and manage stains.
KEEP A TOP-NOTCH ORAL WHITENING ROUTINE:
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Rinse your mouth regularly:
Use our Colgate® Plax Freshmint Mouthwash in between meals to freshen your breath.
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Make flossing a daily habit:
Use 18 inches of floss every time. Remember to floss the C-shape at the base of your teeth and give it a nice, thorough cleaning. Flossing removes the hidden stains between your teeth gaps and also keeps your gums healthy, contributing to an overall even and radiant smile.
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Drink with a straw:
Using a straw when drinking staining or acidic beverages helps minimise stains coming into contact with your teeth (remember to use a re-usable straw for the environment too).
THE ULTIMATE BEAUTY ICON WHITENING GUIDE
For the Ultimate Beauty Icon, we have designed the teeth whitening routine just for you! First, here is your oral whitening starter pack as you begin your journey.
Colgate product
Colgate Optic White® FlexLight LED Teeth Whitening Kit
Colgate product
Colgate® Optic White® O2 Whitening Toothpaste
Colgate product
Colgate® Plax Freshmint Mouthwash
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Colgate® Easy Comfort Charcoal Spiral Super Soft Toothbrush
STEP 1:
DRY

After brushing, dry your teeth with a tissue.
Drying your teeth ensures the serum adheres to your teeth for optimal whitening results!

Colgate product
Colgate product
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Women smiling
STEP 2:
APPLY

Apply a thin layer of whitening serum to your teeth using the no mess, precision application pen.

STEP 3:
SUPERCHARGE

Whiten for 10 minutes* using the LED device to illuminate your smile! Repeat for 10 days as directed.
*LED Device, when used as directed

Women smiling
Women smiling
Women smiling
Women smiling
STEP 4:
BRUSH

Remove the dried serum by brushing your teeth (for best results, we recommend leaving it on overnight) and enjoy a whiter, brighter smile!*
*Versus brushing alone

TO ACHIEVE THE BEST RESULTS FOR YOUR TEETH, ENSURE PROPER AND CONSISTENT USAGE
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10 minutes* Supercharged Whitening Action
*LED Device, when used as directed
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Enjoy quick, easy and no mess precision application of the serum with the Colgate® Optic White® O2 Teeth Whitening Pen.
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Within seconds, the 0.1% Hydrogen Peroxide as whitening active ingredient serum forms a smudge-proof, concentrated layer of active oxygen which absorbs into teeth, starting the whitening process.
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Wake up with a smile that you will love to stare at.
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Active oxygen whitening serum enhanced by the powerful wavelength of patented indigo LED light Device
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Worry-free and enamel-safe! It gently whitens teeth inside and out.
INSIDER TIPS FOR THE BEST EXPERIENCE
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Do not clean the pen's bristles with water - only use a dry tissue
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Apply a single, thin layer of serum to each tooth
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Close cap tightly until you hear a "click" to prevent drying out
3 STEPS
TO YOUR TRUE RADIANT SMILE:
Number one
SQUEEZE
Squeeze some whitening toothpaste onto your toothbrush, and begin.
Number two
FEEL
When you feel a warm and ultra-fine foaming sensation- it means that it's working! Continue brushing for 2 minutes to ensure complete cleansing.
Number three
RINSE
Rinse, and repeat morning & night. Begin to see a radiant and whiter smile in 3 days*.
*use as directed, 1 shade whiter in 3 days. Results may vary. Not recommended for children under 6 years old
BRUSHING TIPS
Hands
Brush thoroughly, at least twice a day for 2 minutes, and rinse.
Mouthwash
Use twice a day after brushing.
Mouthwash cup
Fill cap to the line (20 ml). Rinse for 30 seconds and spit out. Do not swallow.

Keep out of reach of children. Not recommended for children under 6 years old.

COLGATE® EASY COMFORT CHARCOAL SPIRAL SUPER SOFT TOOTHBRUSH
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Equipped with charcoal infused spiral bristles. Bi-level design helps whiten teeth by removing surface stains.
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15mm wide head design has 137%* more bristles for wider reach ensuring greater coverage while you brush and providing gentle gum cleaning.
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A soft rubber handle for an ergonomic grip giving you comfortable control every time you brush your teeth.
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Designed for comfortable multi-angle clean that provides superior and comfortable cleaning.
*Compared vs Colgate Extra Clean Soft Toothbrush