Introducing
Enjoy! Squeeze and use as usual, until the toothpaste runs out.
By reaching for this toothpaste tube you're actively making a difference.
Our recyclable tube is not meant for a landfill it gets turned into useful products.
We're so excited to bring this recyclable technology to life. Billions of toothpaste tubes end up in landfills every year. As the leaders in the oral care industry, we wanted to create a recyclable alternative. With this breakthrough, we're proudly helping to build a better future for generations to come. And we are sharing this technology with all other companies - we believe it's that important!
How do I recycle the tube? Do I need to cut open and remove all the leftover toothpaste in the tube, or rinse it out somehow?
The tube is primarily made of HDPE (High Density Polyethylene), #2 plastic. The cap is made of PP (Polypropelyene), #5 plastic.
This project isn’t about us, it’s about something bigger. By sharing our technology hopefully we can initiate a global shift to recyclable toothpaste tubes. Our dream is to have all tubes (not just toothpaste) be recycled in practice and at scale.
Here's a quick example of the tubes lifecycle. Once the tube is in the recycle stream, it gets sent to places like a Materials Recovery Facility [MRF] where it would get sorted, then sent to a reprocessor who turns HDPE including bottles into little plastic pellets. These pellets can then get turned into new products and packaging!
Questions? Find them here.
We are transitioning our entire toothpaste portfolio across the world to recyclable tubes. This effort began in 2019 and will be completed by 2025, so not all tubes will immediately be recyclable. It's important that if your tube does not have this flag on it that you don't put it into your recycling bin.
If your tube has one of these symbols, then recycling is easy. Simply squeeze out as much of the toothpaste from the tube as you can, put the cap back on and place the tube in your recycling bin. Our tube recycles with #2 HDPE plastics.
Please don't cut open the toothpaste tube to try and remove excess toothpaste! During the processing of the tube at the recycling facility, the tube is ground up and goes through a "rinsing" process, where all the residual toothpaste is washed off the plastic. So there's no need for you to do any rinsing at home.
The plan is for all of our toothpaste tubes to be recyclable by the end of 2025. It takes time to make the transition, and during this time, some of our toothpastes will be in recyclable tubes while others won't have transitioned yet. For now, make sure your tube has one of the icons below before you recycle it:
