BEST SCIENCE EVER
BEST SCIENCE EVER
Powerful, Patented, Preventative Technology helps prevent oral care problems before they start. This formula contains a unique system that stabilizes our active ingredient and is designed for superior performance to help prevent many common oral care issues.
15x more effective at fighting a root cause of oral care issues^.
^common oral issues caused by bacteria buildup such as gum problems, cavities and tartar. Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and ordinary manual toothbrush, with 1 week continued use
With slim-tip bristles that clean hard to reach areas and tongue cleaner that removes odour-causing bacteria.
24-hour antibacterial protection against bacteria, the root cause of many common oral care problems.
Provides a fresh and minty brushing experience for whole mouth health
For an intense cleaning experience with ultra foaming and cooling sensation
Helps clean teeth, leaving the mouth feeling clean and fresh
Helps remove surface stain for whiter-looking teeth
24-hour antibacterial protection^ that helps prevent oral care problems** before they start
Rapid foaming action ensures deeper toothpaste delivery^^, providing a superior clean for your mouth
The new Colgate Total formula delivers the key benefits that were associated with the previous formula thanks to the power of the new antibacterial active ingredient, stannous fluoride. The presence of the bioactive stannous fluoride ensures a powerful antibacterial effect, providing benefits related to plaque reduction, fresh breath, tartar reduction, sensitivity reduction, enamel erosion prevention, gum problems reduction and anticavity benefits. The technology allows for more unique brushing experiences across the Colgate Total portfolio, as the main sensorial levers have been customised to each variant.
Yes, in fact, new Colgate Total Active Prevention provides 24 hour anti-bacterial protection for your whole mouth - teeth, tongue, cheeks and gums, with twice daily brushing after 4 weeks of continuous use.
Stannous fluoride has been used in toothpaste formulations for over 70 years, is well researched, and its safety profile is equally well understood. Colgate itself spent more than a decade researching these ingredients and formulations to ensure our products are not only safe, but effective and deliver the benefits our consumers are looking for.