Charcoal is one of the biggest trends in the world of wellness and oral care (Healthline, 2019).


Colgate has now introduced three exciting charcoal based toothpastes.

Now you can harness all the benefits of charcoal to add more shine to your smile.


No matter what benefit you’re looking for, we have a Charcoal toothpaste for it!



Colgate's Naturals Charcoal contains 93% Natural Origin ingredients, with environmentally friendly packaging. Introducing Colgate's first of its kind recyclable toothpaste tube together with a recyclable carton

Clinically proven to remove up to 100% surface stains*. With activated charcoal and gentle mineral micro-particles to help scrub surface stains away**. Enamel safe for daily use

*after 2 weeks twice daile use
**Use as directed for extrinsic stains only

Total 12 Charcoal deep clean with micro charcoal, helps fight plaque between teeth & along the gum line.

Breakthrough formula of Colgate Total with natural ingredients Zinc and Arginine provides 12 hour germ protection*.

*With 4 weeks continuous use