Helps stop problems before they start
3X more effective at fighting a root cause of oral issues*

Introducing the NEW Colgate Total Active Prevention
Colgate Total with its new Active Prevention system is clinically proven to be 3 x more effective at fighting the root cause of many preventable issues. The superior performance of its scientific formula helps prevent 8 common oral care issues with 1 advanced protection solution - preventing plaque, tartar, enamel erosion and bad breath while simultaneously offering proper care for sensitive teeth and prevention for gum problems.
Help stop problems before they start!

3x* more effective
at fighting the root cause

100% of people had a
healthier mouth*

8 oral issues
1 advanced protective solution*
*plaque reduction vs. non-antigerm fluoride toothpaste with continued use
Colgate Total is superior in getting to the root cause of common oral health issues with it’s 12 hour anti germ protection and 8 benefits
Fights cavities
Stains
Gum problems
Enamel erosion
Tartar
Sensitive teeth
Plaque
Bad breath

Fights cavities
Helps Fight
the root causes*

Stains
Helps Fight
the root causes*

Gum problems
Helps Fight
the root causes*

Enamel erosion
Helps Fight
the root causes*

Tartar
Helps Fight
the root causes*

Sensitive teeth
Helps Fight
the root causes*

Plaque
Helps Fight
the root causes*

Freshens Breath
Helps Fight
the root causes*

Colgate Total Clean Mint 75ml
Colgate Total Clean Mint toothpaste helps fight the root causes of dental problems like plaque, tartar, enamel erosion or bad breath, cares for sensitive teeth and prevents gum problems.

Colgate Total Charcoal 75ml
The Colgate Total Charcoal toothpaste formula helps clean teeth and remove surface stains thanks to its micro-charcoal particles.

Colgate Total Gum Health 75ml
The Colgate Total Gum Care toothpaste with a lower surfactant level is breaking down to a gentle foam suited for those prone to gum problems.

Colgate Total Advance White
The Colgate Advanced Whitening toothpaste helps you prevent new surface stains. Its powerful formula, with a rich, dense foam and high cleaning microparticles helps you restore your teeth’s natural whiteness by removing surface stains.

Colgate Total Clean Mint 150 ml
Colgate Total Clean Mint toothpaste helps fight the root causes of dental problems like plaque, tartar, enamel erosion or bad breath, cares for sensitive teeth and prevents gum problems.

Colgate Total Charcoal 2x 75ml
The Colgate Total Charcoal toothpaste formula helps clean teeth and remove surface stains thanks to its micro-charcoal particles.

Colgate Total Gum Health 2x75ml
The Colgate Total Gum Care toothpaste with a lower surfactant level is breaking down to a gentle foam suited for those prone to gum problems.

NEW- Colgate Total Plaque release 75ml
Colgate, Total Plaque Pro Release, whitening, helps dissolve and lift away gum harming plaque, with Precision Foam Cleansing Technology, 75ml