Our Optic White products are clinically proven to leave you with a healthier,
cleaner and whiter smile. Shop our range of toothpastes, toothbrushes and
mouthwash to assist you in your journey for a whiter smile.
Whitens teeth
Protects Enamel
Freshens breath
Professional ingredient
Use Colgate Optic White products to naturally whiten your teeth like a professional from the comfort of your own home
Get a professional clean in the comfort of your home, with our four exciting whitening products - Colgate Optic White Charcoal, Sparkling, Instant, and Extra Power.
Optic White Charcoal is formulated with activated charcoal to remove up to 100% surface stains when used twice daily. Now available in a larger pack size to last you and your family even longer!
Optic White Sparkling contains highly effective polishing microparticles to give you whiter teeth in one week*
Optic white Instant provides an instant whitening effect, clinically proven to remove up to 100% surface stains*.
Optic White Extra Power contains micro-crystals that whiten and shines’ teeth**
For an even brighter, whiter smile use Colgate Optic White toothpaste, mouthwash, and toothbrush products together during your oral care routine.
Colgate® Optic White Charcoal
Contains activated charcoal and gentle mineral micro-particles to help scrub surface stains away*.
*after 2 weeks twice daily use
Colgate® Optic White Sparkling White
For highly effective polishing optic white sparkling white has micro-particles for a clean whiter smile in one week*.
*Brush teeth for 2 minutes, 2 times daily
Colgate® Optic White Instant
It provides an instant whitening effect, clinically proven to remove up to 100% surface stains*.
*after 2 weeks twice daily use
Colgate® Optic White Extra Power
Clinically proven to remove up to 100% surface stains*.
Effective against stubborn stains caused by coffee, tea and wine**
*after 2 weeks twice daily use
**use as directed for extrinsic stains only
Toothpaste
Whitening toothpastes to brighten your smile.
Toothbrushes
Give your smile a polish
Mouthwash
Whiten, freshen, and protect every day
