

Our Optic White products are clinically proven to leave you with a healthier,
cleaner and whiter smile. Shop our range of toothpastes, toothbrushes and
mouthwash to assist you in your journey for a whiter smile.

Whitens teeth

Protects Enamel

Freshens breath

Professional ingredient

Use Colgate Optic White products to naturally whiten your teeth like a professional from the comfort of your own home
Get a professional clean in the comfort of your home, with our four exciting whitening products - Colgate Optic White Charcoal, Sparkling, Instant, and Extra Power.
Optic White Charcoal is formulated with activated charcoal to remove up to 100% surface stains when used twice daily. Now available in a larger pack size to last you and your family even longer!
Optic White Sparkling contains highly effective polishing microparticles to give you whiter teeth in one week*
Optic white Instant provides an instant whitening effect, clinically proven to remove up to 100% surface stains*.
Optic White Extra Power contains micro-crystals that whiten and shines’ teeth**
For an even brighter, whiter smile use Colgate Optic White toothpaste, mouthwash, and toothbrush products together during your oral care routine.




Toothpaste
Whitening toothpastes to brighten your smile.

Toothbrushes
Give your smile a polish

Mouthwash
Whiten, freshen, and protect every day