

Our Optic White products are clinically proven to leave you with a healthier,
cleaner and whiter smile. Shop our range of toothpastes, toothbrushes and
mouthwash to assist you in your journey for a whiter smile.


Tooth whitening

Enamel Protection

Cavity Prevention

Polishes Away Surface Stains

Freshens breath
Whiten your teeth like a pro with new Colgate Optic White Expert
Get a professional clean in the comfort of your home, with our unique, dual-action formula that contains:
Hydrogen Peroxide 0.1%
A bleaching agent that visibly changes the colour of teeth
Helps remove surface stains and in some cases deep-set stains
High Cleaning Silica
Clinically proven stain removal and stain prevention
Works as an abrasive that removes plaque, debris and other particles from teeth
Benefits:
With professional whitening ingredient to reverse years of yellowing*
With advanced polishing technology, for whiter teeth in just 5 days**
Gentle formula that’s enamel-safe and great for daily use
*Stains caused by food and drink, with daily use
**Use as directed

Colgate®Optic White Charcoal
Contains activated charcoal and gentle mineral micro-particles to help scrub surface stains away*.
*after 2 weeks twice daily use



Colgate®Optic White Sparkling White
Colgate®Optic White Instant
It provides an instant whitening effect, clinically proven to remove up to 100% surface stains*.
*after 2 weeks twice daily use



Colgate®Optic White Extra Power
Clinically proven to remove up to 100% surface stains*.
Effective against stubborn stains caused by coffee, tea and wine**
*after 2 weeks twice daily use
**use as directed for extrinsic stains only




Colgate®Optic White Mouthwash

Optic White Mouthwash
- Long lasting stain protection with continued use
- Lasting fresh breath
- Instanly whiter teeth
For best results, it is recommended to be used in conjuntion with Colgate Optic White toothpaste and toothbrush

Colgate®Optic White 360 Electric Toothbrush

Optic White 360 Electric Toothbrush
- Vibrates with the power of 20 000 strokes per minute as you brush.
- Cleans your teeth with special polishing bristles which helps whiten your teeth naturally
- Comes with on/off power functionality
Colgate®Optic White 360 Manual Toothbrush

Optic White 360 Manual Toothbrush
Brush your way to a whiter smile with Colgate 360 Optic White Medium Toothbrush
- Polishing bristles help to whiten teeth by polishing away surface stains.
- Cheek and Tongue cleaner which helps remove odour-causing germs for a whole mouth clean

Toothpaste
Whitening toothpastes to brighten your smile.

Toothbrushes
Give your smile a polish

Mouthwash
Whiten, freshen, and protect every day