Colgate save water campaign

Make every cup count.


Did you know, you can save 128 cups of water by simply brushing your teeth with 1 cup?

Imagine how much your whole family could save?


It starts with one small act. Simply fill a cup with water, that’s all you need to brush your teeth, then turn off the tap.

Get your kids involved too, it’s a great way to let them know that they can make a big difference by saving water.


People from all around the world have joined Colgate’s Save Water Campaign,

and together we have saved a potential 375 billion litres of water.

Join the

conversation #EveryCupCounts

Every Drop Count Infographic

Curious about conservation?

To learn more about our commitment to sustainability, visit