Make every cup count.
Did you know, you can save 128 cups of water by simply brushing your teeth with 1 cup?
Imagine how much your whole family could save?
It starts with one small act. Simply fill a cup with water, that’s all you need to brush your teeth, then turn off the tap.
Get your kids involved too, it’s a great way to let them know that they can make a big difference by saving water.
People from all around the world have joined Colgate’s Save Water Campaign,
and together we have saved a potential 375 billion litres of water.
Curious about conservation?
To learn more about our commitment to sustainability, visit